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Philippines News Agency

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The Philippines News Agency

The Philippines News Agency (PNA) is a web-based newswire service of the Philippine government. The PNA Headquarters are housed at the 2nd floor of the PIA building along Visayas Avenue, Quezon City. PNA's website address is http://www.pna.gov.ph

It has been 35 years since PNA was launched in an era when newswire operations relied mainly on teletype machines and typewriters. PNA has steadily paced the highly competitive and changing arena of Philippine journalism; it is now slowly but surely coming to par with the challenges posed by the globalization of media communications. This has deeply shaped modern journalism and the news media organizations that have been instrumental in creating the very conditions that made globalization a reality.

PNA has evolved today as an Internet-based news service agency that caters to the global demand for news and information to its subscribers, readers and a host of other clients. PNA's mission is spelled out clearly: to provide the government, the Presidency, the public, as well as its media and non-media clients, both local and foreign based, sober, factual, impartial and objective news and information. PNA provides news 24/7, including photos of major events, feature stories, sports news and events, local and global opinions, general information, as well as global news and feature stories. PNA employs about a hundred journalists and stringers across the country, with several foreign-based correspondents.

PNA beat reporters and stringers are deployed practically in every government office and agency, including the main offices and camps of police and security forces, to provide news 24/7 for local, regional and global subscribers and readers. PNA likewise maintains active news exchanges with news agencies of ASEAN member-countries and the Organization of Asia-Pacific News Agencies (OANA).

Philippines News Agency
www.pna.gov.ph
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Latest Press Release
The Best of Taiwan comes to Manila. (PNA)

The Best of Taiwan comes to Manila. (PNA)

(News Feature)
Wow Taiwan Selects makes its first stop in Manila

MANILA, (PNA) -- The "Wow! Taiwan Selects Pop-up Store" has officially kicked off in the Philippines in a bid to promote Made-in-Taiwan (MIT) products while giving Filipinos a fresh impression of Taiwan.

Authorized by the Bureau of Foreign Trade of the Ministry of Economic Affairs (MOEA), the Commerce Development Research Institute (CDRI) launched the week-long exhibition from May 23 until May 29 at the Glorietta Mall in Makati City to showcase MIT products that appealed primarily to younger consumers.

Nick Ni, Director of the Economic Division of Taipei Economic and Cultural Office in the Philippines, said the pop-up store--a trend of opening up a sale space within a limited period of time--is an innovative way to support Taiwanese manufacturers and boost exports.

Ni said that the pop-up store features products ranging from beauty, lifestyle to food and beverage, which will certainly pique the interests of the young generation in the Philippines, particularly those in their early 20's.

"We are very optimistic that our products can penetrate through this market because it fits the interests of the young people here," Ni told reporters during the media launch on Tuesday.

In fact, a study has been conducted to determine the shopping preferences and local characteristics of Filipinos.

"We've studied the Philippine market for years, and have seen that the youth made up most of the population," said Josh Kang, Director of the Department of Global Marketing & Consulting Division of Marketing Research, Wow! Taiwan Selects.

"We were convinced about the strong market potential of the country, and that's why we decided on a store theme that grabs the attention of young Filipinos," he added.

Under the theme "Let's Home Party!", the pop-up store featured delicacies, cosmetics, fashion, technology, and modern household goods catering to a younger market.

The store was designed to exude a party-like vibe, while the use of bright, energetic colors such as blue, yellow, and orange created an atmosphere modern Filipino families would enjoy.

For the Philippines, 15 popular Taiwanese brands were introduced, with freebies and demos so participants would get a glimpse of Taiwan's best.

Featured beauty and skincare brands included Dr. Morita, well-known facial mask brand that has sold 30 million pieces worldwide; Naruko, which specializes on natural skincare products; TS6, a globally famous probiotic brand for women's health; Hydron, the top Taiwanese contact lens brand; Dr. Formula, a body and beauty care line; and City Color, a brand known for its affordable fashion cosmetic products.

As for lifestyle, the pop-up store introduced Filipino consumers to Sakura, one of the best brands in integrated kitchenware; KTV-Brio, the smart mobile product manufacturer; O'Ringo, a well-known handmade leather shoe brand; and Kimo Footwear, which adopts German design to Asian needs for comfortable shoes.

Lastly, guests can indulge in delectable treats and beverages fresh from Taiwan, including Seven Seven, a chocolate brand that has sold 6.7 billion chocolate treats worldwide; Taiwan beer, an authentic Taiwanese beer in classic and fruit flavors; Sweet Mountain, which offers updated versions of traditional cookies and jelly treats; Royal Family, famous for its Japanese-style rice cake; and Yon-ho, a spy milk brand that is internationally popular.

The Philippines is only the store's first stop in the Southeast Asian region this 2016.

The "Wow! Taiwan Selects Pop-up Store" will be making its next stops in Jakarta, Indonesia and in Hanoi, Vietnam. (PNA)