Country for PR: China
Contributor: Xinhua News Agency
Wednesday, September 27 2017 - 19:33
AsiaNet
Yili Becomes Olympic Partner to Milk Rewards
HOHHOT, China, Sept. 27, 2017 /Xinhua-AsiaNet/--

Inner Mongolia's Yili Group has teamed up with Beijing 2022 to become the 
official supplier of dairy products for the Winter Olympic and Paralympic Games.

In a deal signed on Aug 30, Yili Group and the Beijing Organizing Committee for 
the Olympic Games, will rekindle the relationship which began during the 2008 
Beijing Olympics.

It marks the first time that a dairy supplier has partnered with both the 
Summer and Winter Olympic Games.

Milk and dairy products are growing sectors in the Chinese economy with annual 
sales in the region of $55 billion, and with this year set to become the first 
for yogurt sales to overtake that of milk, according to the Financial Times.

Added to the growing domestic market, Yili has been spreading its influence 
overseas, seeking partnerships in Asia, Europe, Oceania and North America, in 
the sectors of milk, milk powder, yogurt and ice cream.

A highlight of this "going out" was the inauguration of the Yili Oceania 
Production Base in 2014. Chinese President Xi Jinping and New Zealand Prime 
Minister John Key attended the opening.

In the following year, the Sino-US Food Wisdom Valley was established thanks to 
the support from leaders from both governments.

Pan Gang, chairman of Yili, said at the announcement of the partnership that 
the Olympic spirit of "harder, faster, stronger" have been embedded in the 
company's culture since they first worked together 12 years ago.

"Yili is proud to continue to provide services for international events with 
the Olympic standards as well as contributing to the fitness of Chinese 
people," Pan said, adding that the cooperation gives global consumers the 
chance to enjoy high-quality Chinese dairy products.

Zhang Jiandong, deputy mayor of Beijing city and executive vice-chairman of the 
Beijing Winter Olympic Organizing Committee, said that Yili has a great amount 
of trust and a good reputation with a large group of consumers.

"With a long-term partnership with the Olympic committee, Yili has supplied 
advanced dairy products for athletes and sport staff. And today, Yili makes 
another step on the journey to serve the Olympics Games," Zhang said.

A spokesperson for Yili, said that company is carrying out an ambitious 
strategy in terms of global marketing to complement its technological 
innovation and international collaboration.

As one of China's top three diary suppliers, and one of only two that are 
privately-run, Yili is in the process of gathering the world's top tech in 
nutrition and health, food safety, agricultural science, animal husbandry, 
enterprise management and talent cultivation.

The company aims to create an innovative, high-end and forward-thinking 
platform with which to benefit its more than 1 billion Chinese customers.

As of 2016, Yili has ranked eighth on the Rabobank Global Dairy Top-20, marking 
China's dairy power in contributing to the world's dairy industry.

Source: Inner Mongolia Yili Industrial Group

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