Country for PR: China
Contributor: Xinhua News Agency
Friday, January 05 2018 - 20:57
AsiaNet
Simultaneous Campaign Release Highlights Yichun's Exposure World-wide
YICHUN, China, Jan. 5, 2018 /Xinhua-AsiaNet/--

Yichun's campaign debuts in the Times Square and many Chinese cities 
simultaneously 

A few days ago, Yichun, a city in Jiangxi Province, grandly shows its city 
campaign on the "China Screen", in the Times Square, New York, well known as 
"the Crossroads of the World", as well as Xinhua News Agency's outdoor large 
screens in many Chinese cities. Such simultaneous city show, in both China and 
America, highlights Yichun's exposure world-wide; Yichun interprets its 
ecological and humanistic charm to the world in such a way.

The Campaign of Yichun lasts for 30 seconds, and introduces the city's 
cultural, ecological and humanistic elements as follows: Mingyue Mountain, a 
national Grade 5A scenic spot characterized by verdant forests and magnificent 
waterfall; selenium-contained hotspring, comparable to the famous French Aix 
Spa; local Zen culture of Yichun as here is the birth-place of  three of five 
Zen Chinese Masters; the Chinese traditional opera and Nuo dance with rich 
historical background, and other traditional culture, as well as the Moon 
culture themed at "the City of Moon", depending on local rich moon-related 
festivals and events, thereby presenting such Yichun City's many roles as the 
City of Ecology, Selenium-contained Hotspring City, the Zen Master Birthplace, 
the Cultural City, and the Moon Culture City.

The Times Square is the heart of Manhattan, regarded as the world's financial 
center and a tourist attraction, well known as "the Crossroads of the World".

 "China Screen" is the second advertising screen on Tower 2, the Times Square, 
with a total area of 238 square meters and tenanted by Xinhua Screen Media Co., 
Ltd.. The screen is the first overseas advertising screen media operated 
directly by the Chinese official agency, Xinhua News Agency. It is regarded as 
a greatly significant channel for China's national branding. In recent years, 
the screen has played city campaigns for many Chinese cities such as Shanghai, 
Chengdu and Hangzhou.

Meanwhile, the Campaign is played on Xinhua News Agency's outdoor screens, 
respectively located in Wangfujing (Beijing), Nanjing Road Pedestrian Street 
(Shanghai) and Guangzhou Avenue (Guangzhou), etc., thereby bringing further 
bringing intensive exposures and communication effects for Yichun.

Yichun is known for its beautiful scenery, rich natural resources, pleasant 
climate and livable environment throughout the year. It is located in the 
northwestern region of Jiangxi Province. The history of Yichun goes at least as 
far back as the Han Dynasty 2200 years ago. Han Yu, a litterateur in the Tang 
Dynasty, highly praised in his poem and described the city "although Yichun is 
far from the Capital, its scenery will bring you an absolutely worthwhile 
trip". 

SOURCE:Xinhua Screen Media Co., Ltd.


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