Country for PR: China
Contributor: Xinhua News Agency
Monday, April 02 2018 - 17:52
Luzhou Laojiao Holds Sealing Ceremony at Imperial Ancestral Temple, Beijing
BEIJING, China, April 2, 2018 /Xinhua-AsiaNet/ --

Luzhou Laojiao Co., Ltd., a well-known Chinese hard liquor - baijiu - producer 
in China, held a sealing ceremony of the Luzhou Laojiao National Cellar 1573, 
one of its popular baijiu products, at the Imperial Ancestral Temple (Taimiao), 
Beijing, on Saturday.

Luzhou Laojiao, a time-honored baijiu brand, has long been committed to making 
baijiu in Spring. The traditional baijiu making technique was originated in Qin 
and Han dynasties and perfected in Yuan, Ming, and Qing dynasties, according to 
the company.

Holding the sealing ceremony in a traditional way at Taimiao has demonstrated 
Luzhou Laojiao's worship of nature, respect for history and ancestors, 
determination to pass down techniques, and their spirit of craftsmanship, said 
Wu Caijun, an expert in sacrifice.

At the sealing ceremony, Liu Miao, chairman of Luzhou Laojiao Co., Ltd. said 
that China's baijiu culture is rooted in the splendid Chinese civilization and 
embodies the wisdom and painstaking efforts of baijiu-making people for 
thousands of years. It is China's outstanding contribution to the world.

After the sealing ceremony, a seminar was held jointly by China Economic 
Information Service (CEIS) of Xinhua News Agency and Luzhou Laojiao Co., Ltd., 
with the theme of promoting the Chinese culture in an international way.
Attendees at the seminar had discussions on the topics of helping China's 
outstanding traditional culture to go global and promoting the people-to-people 
bond under the Belt and Road Initiative.

With the enhanced influence of China and the full rejuvenation of Chinese 
culture, Chinese baijiu, a carrier of Chinese traditional culture, has 
encountered historical opportunities for speeding development and going global, 
said Liu Miao.

An outstanding Chinese national brand is a business card of Chinese culture, 
and it could play a unique role in promoting Chinese culture to the world, said 
Yin Yali, Director of the Center for Greek Studies of Beijing Foreign Studies 
University at the seminar.

In recent years, Luzhou Laojiao has been dedicated to rejuvenating the fine 
traditional Chinese culture and promoting the spread of traditional culture on 
a global scale.

In 2017, Luzhou Laojiao launched a series of global charity events such as 
Guojiao 1573 "Let the World Feel the Taste of China" and an international 
poetry culture conference, and actively participated in the national events 
including the Belt and Road Forum for International Cooperation, the BRICS 
Summit in Xiamen, and Euro-China Forum to promote the outstanding Chinese 
traditional culture on the world stage.

Source: Luzhou Laojiao Co., Ltd.

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