Country for PR: United States
Contributor: PR Newswire New York
Wednesday, June 13 2018 - 23:05
Fans Of Japanese Pop Culture To Take Over Los Angeles For Anime Expo 2018
SANTA ANA, Calif., June 14, 2018 /PRNewswire-AsiaNet/ --

- Annual Anime Event Draws More than 350K Attendees During Four-Day 
Extravaganza; Economic Impact Estimated to be More Than $100 Million

Anime Expo (AX), the largest anime event held in North America each year, is 
once again poised to pack the Los Angeles Convention Center with some of the 
most passionate fans from nearly every corner of the world July 5-8, including 
a special Pre-Show Night on July 4. With more than 27 years of successfully 
bringing thrilling experiences to fans of Japanese pop culture, AX has become 
the premier event to introduce the newest anime films, television series, AMVs 
(anime music videos), fashion, video games, manga, dance, music concerts, and 
exhibitors to its more than 350,000* attendees.

"We are excited to present a vast array of engaging and entertaining 
experiences for our fans. From our continued partnership with Anisong World 
Matsuri, a spectacular live concert event, to crowd favorites like Masquerade 
and the originative Fashion Show, AX 2018 is about creating opportunities for 
wonderful and memorable experiences for our attendees," said Ray Chiang, CEO of 
the Society for the Promotion of Japanese Anime, AX's organizer.

AX 2018 will feature 400+ exhibitors, 14 premieres, including 6 world 
premieres, and hundreds of hours of programming, as well as multiple 
programming tracks like Family Day and Career Day, many interactive events and 
more than 100 Guests of Honor and industry appearances.

With so many cool events to see, AX is making it is easier for fans to know 
when and where to be with their new Mobile App. The Anime Expo 2018 Mobile App 
( ) will be a virtual tour guide - turning 
a phone into a digital companion, accompanying fans on their journey while 
providing guidance and information about everything AX! Fans with smartphone 
access can get up-to-date schedule information, maps, guest information, 
exhibitor list, artist alley list, and more.

AX 2018 offers four full days and nights jammed-packed with panel discussions, 
live performances and special appearances. Here are some must-see events:

    -- Anisong World Matsuri Concert ( 

       ) (July 4, 6 and 7 at L.A.'s Microsoft Theater): Features and All-Star 
       lineup of nine Japanese anime song performers. Created in association 
       with BANDAI NAMCO Arts, Inc., Amuse Inc., Sony Music Entertainment 
       (Japan) Inc., fans will be treated to a powerful collection of fan-
       favorite performers including Aimer 
       ( ), AKB48 Team 8 
       ( ), THE IDOLM@STER 
       ( ),
       iRis ( ), Yuki Kajiura 
       ( ), May'n 
       ( ), Shoko Nakagawa 
       ( ), and Sanketsu-girl 
       Sayuri ( ). In 
       addition, school idol group Aqours 
       ( ) (Love Live! Sunshine!!) will 
       perform their first-ever full-length solo concert in the United States. 
    -- Artist Alley (Kentia Hall): AX 2018 is proud to boast that its Artist 
       Alley is the largest gathering of amateur and semi-professional artists 
       at any convention. More than 500 artists will showcase a variety of 
       handmade creations for sale to attendees, including original artwork, 
       prints, crafts, clothing and comic collections. This is a must-see on 
       everyone's AX list. 
    -- Japanese Anime Fashion Show (July 6, 12:30-3 p.m., Live Programing 
       1/Petree Hall): Japan is home to many of the most cutting edge, 
       fashion-forward trends in the world. Beginning in 2012, AX has taken 
       pride in showcasing and introducing a variety of designers and their 
       creations. Throughout the years, AX has featured more than ten 
       different authentic Japanese clothing brands, as well as a new 
       generation of models. In addition, in the Exhibit Hall, attendees are 
       able to meet and get an autograph or photo from the designers and 
       models, and shop each brand's offerings. 
    -- AMV (Anime Music Video) Competition (July 5, 8-11 p.m. 
       Main Events/Hall B): Fans of AMV will certainly want to catch this 
       event. The competition is a visual rhapsody of music and anime 
       featuring a wild assortment of music videos created by fans. Out of 
       hundreds of submissions received every year, AX meticulously curates an 
       electrifying selection of drama, action, sentiment, fun, rhythm, and 
       comedy videos, which are then presented in a three-hour event. To top 
       it off, fans get to choose the winners! 
    -- Charity Auction ( 

       ) (July 8, 10 a.m. -12 p.m. in Live Programming 3 (408 AB): AX is proud 
       to once again support a great cause, The Animator Dormitory, and 
       encourages fans to stop by the auction and bid on items donated by 
       AX 2018 Guests of Honor, and anime-related vendors and companies that 
       will include signed merchandise, memorabilia, and original artwork. 
       The Animator Dormitory provides discounted housing to new animators in 
       the Tokyo area. Last year's Charity Auction raised more than $12,500. 
    -- m-flo presents OTAQUEST LIVE ( 

       ) (July 5, 4 - 9:30 p.m. Microsoft Theater):  In what is shaping up to 
       be the best Anime Expo ever, the ground breaking and globally popular 
       Japanese rap trio m-flo are playing for the first time together in the 
       U.S. since 2008. This event, lead by m-flo and PKCZ will unite dance 
       music and J-pop lovers. 
    -- Masquerade & World Cosplay Summit US Finals (costumes) (July 7, 
       8-11 p.m. Main Events/Hall B): It's more than just playing dress-up. 
       The AX Masquerade is a cosplay and performance competition steeped in 
       history of more than 20 years. AX is excited to welcome all of the 
       performers who are hoping to win the US preliminary for 
       World Cosplay Summit. 
    -- Family Day (July 8, various times & locations): AX has created a 
       selection of programming specifically targeted toward young children 
       and their families with the goal of providing content they can enjoy 
       together in a safe positive environment. 
    -- Culture Day (July 7, various times & locations): AX is the ideal place 
       to learn about Japanese traditional arts through interesting panels and 
       hands-on workshops that show the proper techniques of "taiko" 
       and "ikebana" (flower arranging), as well as screenings of historical 
       anime and series focusing on traditional arts.

For more information regarding Anime Expo please visit 

* More than 350,000 turnstile for all show days; nearly 110,000 uniques

About SPJA 
SPJA is a non-profit organization dedicated to popularize and educate the 
American public about Japanese entertainment and pop culture, as well as 
provide a forum to facilitate communication between professionals and fans. For 
more information, please visit

About Anime Expo 
Anime Expo (AX) brings together fans and industry from Japan, the US, and all 
over the world for the largest celebration of Japanese pop culture in North 
America. Taking place every year since 1992, Anime Expo features the best in 
Japanese entertainment, music, fashion, and video games. For more information, 

SOURCE  Anime Expo

CONTACT: Don Williams, The Frame Shop,, +1-760-707-4589; 
Carol Knight, The Frame Shop,, +1-760-450-7475