Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, December 07 2018 - 21:43
AsiaNet
Wanda Hotels & Resorts Unveils New Brand - Wanda Moments
QINGDAO, China, Dec. 7, 2018 /PRNewswire-AsiaNet/ --

700 Wanda Moments Hotels To Be Developed Within 5 Years
 
On 30 November, 2018, Wanda Hotels & Resorts held a launch ceremony and gala 
dinner to unveil Wanda Moments, a premium mid-scale hotel brand, and announced 
the newly upgraded guest loyalty program - Wanda Club at the conference center 
on the Star Island of Qingdao Movie Metropolis. The conference brought together 
representatives of Wanda Club members, guests of Wanda Moments and media guests 
to witness the  launch of Wanda Moments and the new development strategy of 
Wanda Hotels & Resorts.

Photo - https://photos.prnasia.com/prnh/20181203/2314955-1 
(Caption: Wanda Hotels & Resorts held a launch ceremony and gala dinner to 
unveil Wanda Moments)

At the conference, Dr. Ning Qifeng, Executive President of Wanda Cultural 
Tourism Creativity Co., Ltd. and President of Wanda Hotels & Resorts, 
introduced the group's latest development strategy during its transformation to 
asset-light development and Wanda Moments, the new premium mid-end hotel brand. 
He announced that Wanda Moments plans to develop 700 hotels around China in the 
next 5 years, and shared the comprehensive upgrade of Wanda Club program with 
the guests.  Dr. Ning signed contracts with the first 6 Wanda Moments hotels' 
owners, which marks an official beginning of the development of the new brand, 
Wanda Moments.

Mr. Chen Mengchao, Vice President of Wanda Hotels & Resorts, introduced Wanda's 
resource strength in developing hotel industry. He also described the brand 
positioning, product characteristics, development plan and cooperation models 
of Wanda Moments.  

As the fifth hotel brand of Wanda Hotels & Resorts after Wanda Reign, Wanda 
Vista, Wanda Realm and Wanda Jin, Wanda Moments is a premium mid-scale hotel 
brand that is committed to providing high-quality selected service to business 
travelers with unique taste, enjoy life attitude and pursuing different 
experiences. The new brand continues the diversity and inclusivity of Wanda 
hotel brands, and the artistic design, attentive services as well as 
interactive staying experience.  With the brand concept of "Better for 
tomorrow" and the 4S core values (Sweet+Social+Style+Smart), Wanda Moments aims 
to create a new lifestyle that integrates art, culture, intelligence and 
fashion.

Mr. Liu Yingwu, Vice President of Wanda Hotels & Resorts and President of Wanda 
Hotel Design Institute, introduced Wanda's integrated services from hotel 
design to construction and to project management. "The asset-light 
transformation we are pursuing is not  just providing hotel management and 
design services, but a integrated project management services. It is an 
innovative service model and a mature and completed management system that 
based on the investment, construction and operation experience of more than 100 
hotels. This enables us to assist and serve our owners with extensive ownership 
experience and systems."

Wanda Hotels & Resorts attributes the brand development to the support of the 
brand's loyal customers, and pays close attention on rewarding program. During 
the event, Ms. Adeline Yong, Deputy General Manager of Sales & Marketing 
Department of Wanda Hotels & Resorts, officially announced the launch of 
upgraded Wanda Club program which was comprehensively enhanced in the points 
accumulation mechanism, membership system and points redemption system. 

- Accumulation: 
Points accumulation is expanded from rooms to consumption at restaurants, 
rooms, banquets and MICE within Wanda Hotels & Resorts 
- System Upgrade: 
There are four levels of membership: Blue, Silver, Gold and Platinum. Each 
level is designed with detailed privileges that include welcome amenities, 
exclusive discounts, extra rewarded points and more. 
- Redemption: 
Points redemption is expanded from room upgrade and redemption to redemptions 
of hotel rooms, dining products, flight mileage and movie tickets at Wanda 
Cinemas across China.

About Wanda Hotels & Resorts

Founded in 1996, Wanda Hotels & Resorts endeavors to be recognized as one of 
the world's most valuable asset management companies with a core competency in 
hotel business. This vision has been achieved through integrated business 
resources including hotel design, hotel construction and hotel management based 
on its core values of "People First - practical care to employees; commitment 
to all stakeholders and customers" and corporate belief of "Practical, 
Innovative, Rooted in China". Wanda Hotels & Resorts, as one of the "one-stop 
solution" hotel companies in the world, currently manages six brands in its 
portfolio: the ultra-luxury brand Wanda Reign, the luxury brand Wanda Vista, 
the premium brand Wanda Realm, the select-service brand Wanda Jin, the premium 
mid-scale brand Wanda Moments and the cooperative brand Wanda Allegroitalia. 
Wanda Hotels & Resorts plans to manage more than 100 hotels distributed in over 
80 cities nationwide by 2020. For more information or for booking, please visit 
http://www.wandahotels.com.

SOURCE  Wanda Hotels & Resorts
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