Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, February 17 2017 - 15:35
Global Sports Commerce Receives Financing to Proceed With Acquisitions in Australia and New Zealand
CHENNAI, SYDNEY and AUCKLAND, New Zealand, Feb. 17, 2017 /PRNewswire-AsiaNet/--

Global Sports Commerce (GSC) and its affiliate Techfront International, a 
supplier of in-stadium LED screens, as well as integrated sponsorship and 
digital solutions for sports and media events, has received funding to support 
acquisitions of Screencorp in Australia and Oled & Carniegie in New Zealand. 
BlackRock's Private Credit team arranged sole financing for the combined 
transaction. Financial terms have not been disclosed.


The intended acquisitions will enable GSC to deepen penetration of the 
Australian and New Zealand digital sporting solutions markets, while entering 
the fast-growing digital billboard sector. Techfront Australia, a subsidiary of 
Techfront International, enjoys market leadership in Australia and New Zealand 
as partner to the AFL, All Blacks, NZ Cricket and in association with MKTG for 
Cricket Australia & BigBash League.

M S Muralidharan, CEO of GSC, said, "These acquisitions will facilitate deep 
engagement with sports for GSC and Techfront and amounts to a template for 
replicating a successful model throughout Europe and North America. BlackRock's 
support provides Techfront with greater impetus and contributes to the 
consolidation of sports commerce worldwide via use of technology such as 
Commerce Optimiser."

Neil Maxwell, CEO of Techfront Australia, said, "The addition of these 
companies provides TFA with an unparalleled scale in the Australian and New 
Zealand markets. We are now able to cater to an increased number of sports and 
in the process, provide broader offerings along with an enhanced level of 

Neeraj Seth, Head of Asian Credit of BlackRock, commented, "GSC and Techfront's 
dominant position in key cricket markets, plus growing involvement in football, 
rugby, tennis and other sports, make it an attractive investment opportunity. 
Private credit has become an important source of flexible capital for 
mid-market companies at a time when banks are being constrained from providing 
financing to Asian companies."

He added, "BlackRock is well-positioned to provide companies such as GSC and 
Techfront with capital throughout multiple Asian jurisdictions. This enables 
such organizations to expand at the same time as allowing us to equip our 
investors with diverse sources of investment return."

About Global Sports Commerce (GSC):

About Techfront:

About BlackRock:

For further information, please contact:
Namrata Aswani

SOURCE: Global Sports Commerce (GSC)