SintecMedia, Inc., the global leader in advertising business management
solutions across digital and broadcast, today announced their partnership with
Mamamia Women's Network to support its digital advertising business. The
partnership gives Mamamia access to the Operative.One platform, enabling the
company to more efficiently sell, deliver and bill across their suite of video,
display and mobile offerings. With Operative.One, Mamamia can provide
advertisers with innovative products and audiences while staying focused on
content creation rather than increased cost of operations.
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"Mamamia Media is a trusted destination for millions of Australian women,
sparking conversations across our digital platforms, social and our podcast
network," said Kylie Rogers, Managing Director at Mamamia. "As our range of
products expands and our audience grows, we need better tools to help us manage
that growth. Operative.One helps us keep track of what has been sold across all
our ad products. Processes and reports that used to take several days to build
are now available on demand."
"Operative's SaaS technology is designed for digital specialised publishers
like Mamamia to sell, deliver and profit from its product catalogue across all
advertising types," said Lorne Brown, President of SintecMedia. "Media
companies are dealing with enormous complexity as consumer behaviour fragments
and advertiser demands become more sophisticated. We help media companies
maximise yield by objectively empowering sellers, simplifying delivery and
ensuring accurate billing."
SintecMedia is the preferred broadcast management for linear and digital, and a
software partner for over 300 of the world's top media brands, including NBCU,
CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software
company brings a comparable depth of experience to create truly innovative
software that performs across all platforms, revenue models and business units.
Since 2000, SintecMedia has grown to over 1,200+ employees in 12 offices around
the world and processes more than $40 billion in linear and digital advertising
revenue for the best-known companies in the industry. For more information,