Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, April 21 2017 - 00:56
Mahindra Comviva Launches MobiLytx Centralized Communication Manager to Improve Customer Engagements and Revenues
NEW DELHI, April 20, 2017 /PRNewswire-AsiaNet/ --

- Streamlines customer interaction with operator tools and service alert systems

- Manages lifecycle triggers for relevant, holistic and multi-channel customer 
engagement with operator's customer

Mahindra Comviva, the global leader in providing mobility solutions, today 
announced the launch of MobiLytix[TM] Centralized Communication Manager , a 
unified, intelligent and analytically-driven communication platform that help 
operators to manage real time life cycle triggers and ensure their engagement 
with their customer is relevant, holistic and multi-channel.


Due to increasing complexity in the telecom space, operators deployed a number 
of customer-facing communication tools and service alerts. However, until now 
these tools operated in a silo-ed structure and lacked actual integration, 
which led to patchy and irrelevant engagement with customers. MobiLytix[TM] 
Centralized Communication Manager provides a centralized communication platform 
that streamlines customer's interaction with operator tools and systems, which 
has a positive impact on customer experience and operator revenues.

Speaking on the occasion of the launch, Amit Sanyal, Business Head, Consumer 
Value Solutions, Mahindra Comviva, said, "In today's highly competitive telecom 
landscape, it is imperative to drive customer experiences that are timely, 
relevant and contextual. However, with legacy systems still in place, today's 
operator to customer engagement lacks coherence, clarity and timeliness. We are 
happy to introduce our new offering MobiLytix[TM] Centralized Communication 
platform which ensures that operators have a holistic view of customer 
engagement across various systems and tools. This helps operators to bolster 
revenues through better targeted offers and enables self-discovery for 
customers at the same time."

Mahindra Comviva's Customer Value Solutions has over 40 deployments in 25 
countries across the globe and empowers over 250 million customers. Its 
MobiLytix[TM] Suite provides marketers with data-driven marketing tool that 
helps them to deliver highly contextual marketing across multiple channels and 
on any device. Using MobiLytix[TM] suite marketers can acquire, analyze and 
apply information about customer context to orchestrate personalized, real-time 
interactions to drive revenue performance and gain competitive advantage. It 
delivers 800 million digital marketing messages per day and provides over 60% 
accuracy for churn prediction.

For further enquiries, please contact:
Sundeep Mehta
Global PR & Corporate Communications
Mahindra Comviva
Contact: +91-124-481-9000

Source: Mahindra Comviva