Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, April 21 2017 - 21:56
Japan Day Dusseldorf/NRW: Dusseldorf Celebrates Cultural and Economic Ties Between Japan and Germany
DUSSELDORF, Germany, April 21, 2017 /PRNewswire-AsaiNet/ --

    For the 16th time, on 20 May the German-Japanese stronghold of Dusseldorf 
will be transformed for over 600,000 Japan fans into a place for dialog with 
the culture and people of this Far Eastern country. With some 7,000 Japanese 
citizens living in Dusseldorf, the city has one of the biggest Japanese 
communities in Europe. With Japan Day, the state capital Dusseldorf - in 
cooperation with the Federal State of North Rhine-Westphalia (NRW) and the 
Japanese community - is staging a major culture festival, thus establishing a 
unique tradition. Japan Day is jointly organised as a project between German 
and Japanese citizens. The German-Japanese Economic Forum, which takes place in 
Dusseldorf on 22 May, reflects the importance of the economic relations between 
the two countries as well as the strength of the Japanese economic base in NRW 
and Dusseldorf where more than 600 Japanese companies build the biggest 
Japanese business community in continental Europe. This year's theme of this 
business forum is "Innovation through Cooperation - New Success Strategies for 
Companies in the Digitalised and Globalised Economy". The strength of this 
Japanese base in NRW and Dusseldorf with around 600 Japanese companies is 
underpinned by this event. 

    (Photo: )

    More than 7,000 Japanese citizens live in Dusseldorf - around one quarter 
of all Japanese citizens in the Federal Republic of Germany - a figure that 
confirms the NRW state capital's importance for the relationship between the 
two countries. Overall more than 380 Japanese firms are based in the state 
capital; in North Rhine-Westphalia as a whole 600 Japanese companies employ 
around 32,000 people. In addition to the Japanese Consulate-General, Dusseldorf 
is also home to a dedicated Japanese Chamber of Commerce and Industry as well 
as the Japanese External Trade Organisation, a Japanese school and 
kindergartens, and the Japanese Club with some 4,000 members. Japanese people 
are an integral part of Dusseldorf and play an active role in all aspects of 
urban life. The Japan Day Dusseldorf/NRW and the German-Japanese Economic Forum 
have been taking place since 2002 and both events serve to build interpersonal, 
cultural and economic bridges between the two countries.

    Dusseldorf's Japanese community is intensively involved in the preparations 
for Japan Day. At this year's festival on 20 May, visitors both from Germany 
and abroad can look forward to an authentic and diverse range of music, dance 
and sport, and some real Japanese culinary highlights. Traditional and modern 
Japanese culture and numerous typical Japanese sports will be shown on three 
stages. The Rhine embankment promenade will be lined with around 90 
information, activity and food tents. Japan Day is also an occasion for 
international manga fans to come together, and features numerous manga-related 
activities and stalls. Many cosplayers will liven up the festival with their 
elaborate and colourful costumes. The highlight of the festival is the 
spectacular Japanese fireworks display: this year the theme of "Super Sport 
City" will conjure up numerous sporting motifs in the night sky above the 
Rhine. An apt theme because this year the Tour de France will be starting in 
Dusseldorf on 1 July, while the table tennis world championships will be taking 
place one month before (29.05.-05.06.). This in turn sends out a powerful, 
sympathetic echo in the direction of Tokyo which will be playing host to the 
2020 Summer Olympics. Dusseldorf thus proves itself once again as a 
bridge-builder between the two sport metropolises. All details of Japan Day are 
available on the website

    The Japan Business Day will be taking place two days later, on 22 May, at 
the InterContinental Dusseldorf. The Business Day is a forum for high-calibre 
German and Japanese representatives from companies, associations and politics. 
This year, the event is devoted to the theme of "Innovation through Cooperation 
- New Success Strategies for Businesses in the Digitalised and Globalised 
Economy". Small, medium-sized and large companies need innovative products and 
new business areas in order to remain competitive in the long term. At the same 
time, the markets are demanding ever shorter development cycles. Partnerships - 
be they with research facilities or other businesses - have become a major 
focus as a strategy for boosting a company's ability to innovate. For German 
and Japanese companies too, cooperation projects are an option for achieving 
success in global competition. The Japan Business Day is organised by the 
Ministry for Economics, Energy, Industry, Small and Medium-Sized Businesses and 
Skilled Trades of the State of North Rhine-Westphalia, NRW.Invest, the 
Japan-Tag Dusseldorf/NRW e.V. association, the state capital Dusseldorf, the 
Japanese-German Business Association, the Japan External Trade Organization and 
the Dusseldorf Chamber of Commerce and Industry. More information at:

    Those who wish to experience "Japan's capital on the Rhine" can travel in 
comfort to Dusseldorf with a direct daily ANA flight from Tokyo-Narita. 
Information about accommodation in Dusseldorf is available at

    Public Relations
    Roman von der Wiesche
    T +49-211-17-202-863
    F +49-211-17-202-12 11 

SOURCE: City of Dusseldorf