Country for PR: China
Contributor: PR Newswire Asia (China)
Saturday, January 13 2018 - 01:47
Jiangsu, China Uses Virtual Figure 'Miss Su' to Promote Local Tourism
NANJING, China, Jan. 12, 2018 /PRNewswire-AsiaNet/ --

Jiangsu Province in China launched the 'Miss Su' is a representative symbol of 
Jiangsu tourism - famous for the feminine temperament of Jiangnan Watertown and 
represented through the beautiful and successful Jiangnan women. Incorporating 
both virtual and offline campaigns, 'Miss Su' is focused on international 
tourism advertising and building a strong brand for tourism in Jiangsu and 
raising the awareness and interest in Jiangsu. 

After five successful international tour guides were selected as candidates for 
the 'Miss Su' campaign, fans had the opportunity meet the 'Miss Su' tour guides 
on the official website of Jiangsu Provincial Tourism Administration and vote 
for their favorite 'Miss Su', through the specialized site. The final Winner 
will be the main figure of the campaign.Two lucky fans who participated in 
voting will win a trip with 'Miss Su'. US travel experts and an Australian 
Couple will also travel with the tour, as well as renowned journalists from 
Travel Pulse. 'Miss Su' will guide the team through the whole trip providing an 
insightful experience in terms of touristic and cultural characteristics of 
Jiangsu. The official Facebook Page 'Visit Jiangsu' recorded the whole campaign 
and released videos of the tours.

As part of the campaign, 'The Wonder Trip of Miss Su' started in Suzhou in 
August, 2017, a city in Jiangsu known for its canals, bridges and classical 
gardens. One of the most impressive tourist sites during the trip is Lingshan 
Buddhist Scenic Spot in Wuxi. Nianhua Bay in Lingshan provided an authentic 
experience of 'Zen' lifestyle. When the trip finished, a seminar was held to 
present the outcome of 'The Wonder Trip of Miss Su' and discuss the next steps 
and goals in promoting and branding Jiangsu tourism.

SOURCE: Jiangsu Provincial Tourism Administration