Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, March 14 2018 - 10:30
AsiaNet
Melbourne Design Week Showcases Hong Kong Emerging Design Talent
MELBOURNE, Australia, March 14, 2018 /PRNewswire-AsiaNet/ --

Eight emerging Hong Kong designers will have the opportunity to showcase their 
work under the theme "Pocket Worlds -- where Big Things Happen in Small Spaces" 
as part of the Hong Kong Design Centre's (HKDC), Business of Design Week (BODW) 
initiative. From the fields of fashion, product design and fashion accessories, 
their works have been selected to display and market at the National Gallery of 
Victoria (NGV) design store as part of the internationally-acclaimed Melbourne 
Design Week in Australia, from March 16th and will run until mid-April 2018. 

DXHK MELBOURNE, the showcase of Hong Kong talent in Australia is the second leg 
of "DeX", a pilot design exchange programme that aims to uphold HKDC's vision 
to establish Hong Kong as a centre of design excellence in Asia. The first leg 
was held in Bangkok at the end of January 2018. DXHK MELBOURNE is the first 
lead-in programme of BODW, which HKDC partner with Creative Victoria, Melbourne 
is the partner city this year. As HKDC's BODW initiative, DXHK MELBOURNE aims 
to kick-start the exchange and open up the dialogue with Melbourne starting 
from the younger generation.

"2018 is a year of exchange between Hong Kong and Melbourne. The rich cultural 
heritage of Melbourne, combined with progressive innovation has shaped this 
unique creative spirit that is genuine and powerful. Hong Kong, not unlike 
Melbourne, has been pushing the boundaries of design and innovation. Being at 
the heart of Asia, and a melting pot for East and West, we have always embraced 
diversity. We hope to flourish and deepen the relations with our partner city 
from the conference level to the community. The DXHK MELBOURNE is not only to 
introduce Hong Kong emerging designers, but also to share ideas, exchange 
insight, forge new business connection and explore collaboration opportunities 
with Melbourne. We look forward to continuing the dialogue with designers and 
industry experts in both cities and interact with the global design community 
at BODW 2018." said Professor Eric Yim, Chairman of the HKDC. 

This talented group of Hong Kong based emerging designers represents the core 
of HKDC's mission, where great design improves lives and transforms businesses. 
The showing talents including awardees of DFA Hong Kong Young Design Talent 
Award, top 40 design talents under the age of 40 in Asia by Perspective Global, 
100 outstanding Chinese designers (under 30), Red Dots, iF, German Design Award 
etc. The creative minds ranging from 100% Hong Kong trained designers to 
multinational background. The Participating designers include: Polly Ho, Chan 
Po Fung, Ricky Lai, Jackie Luk, Max Lam, Joe Kwan, Nelson Leung and Raft Wong.

Melbourne Design Week runs from March 15 to March 25, 2018 and features a 
10-day celebration of talks, showcases, design tours, workshops, industry 
events and networking opportunities. DXHK MELBOURNE Pocket Worlds will be 
prominent throughout the 10-day event and will continue on display at NGV 
design store until mid-April 2018.

About HKDC

Hong Kong Design Centre (HKDC) is a non-profit organisation founded in 2001 as 
a strategic partner of the HKSAR Government to establish Hong Kong as the 
centre of design excellence in Asia. HKDC continues its public mission in using 
design and innovation to drive value creation of business development and 
improve the well-being of society, through the provision of diverse exchange 
platforms, anchored by five major work directions: CONNECT, CELEBRATE, NURTURE, 
ADVANCE and ENGAGE.

HKDC's flagship programmes include Business of Design Week (since 2002) -- 
Asia's leading annual conference and event on Design, Innovation and Brands; 
DFA Awards (since 2003) -- the most recognised Asian design awards; Design 
Incubation Programme (since 2012) and Fashion Incubation Programme (since 2017) 
--  2-year incubation schemes to nurture aspiring design and fashion 
entrepreneurs; FASHION ASIA HONGKONG (since 2016) -- a new initiative combining 
talks, interactions and cultural exchanges to burnish the city's image and 
positioning it as an Asian hub for fashion trade and business development; 
Knowledge of Design Week (since 2006) -- an annual thematic design knowledge 
sharing platform on how design can solve complex challenges in our society.

Business of Design Week (BODW) 2018 will take place from 3rd - 8th December in 
Hong Kong.

About DXHK MELBOURNE 

Funded by Create HK, DeX is a pilot design exchange programme to uphold the 
mission of HKDC to establish Hong Kong as a centre of design excellence in 
Asia, and to strengthen our strategic partnership with Belt & Road and the 
Asia-Pacific region. DXHK MELBOURNE is the second leg of the project between 
the two cities: Bangkok (ended) and Melbourne. Comprises an international 
showcase at Melbourne Design Week together with a 6-day trip for the young 
designers to gain in-depth design and cultural exchange with their Australian 
counterparts, to test the market and develop business network in Melbourne, as 
well as to bring back valuable inspiration and experience to benefit the local 
creative industry. 

For general information: 

Meiping Lam
meiping.lam@hkdesigncentre.org 
www.hkdesigncentre.org.hk 
FB: @hkdesigncentre 
IG: @hk_design_centre
Youtube: HK Design Centre

For Press enquires:

International 
Mary Covatta 
E: mary@covattacommunications.com

Hong Kong
Rachel Mok
E: rachel@covattacommunications.com 

Disclaimer: 

The Government of the Hong Kong Special Administrative Region provides funding 
support to the project only, and does not otherwise take part in the project. 
Any opinions, findings, conclusions or recommendations expressed in these 
materials/events (or by members of the project team) are those of the project 
organizers only and do not reflect the views of the Government of the Hong Kong 
Special Administrative Region, the Communications and Creative Industries 
Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the 
CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting 
Committee.





Source: Hong Kong Design Centre (HKDC), Hong Kong