Country for PR: China
Contributor: Xinhua News Agency
Tuesday, June 12 2018 - 11:18
AsiaNet
Double Swallow Soaring -- Dongfeng Race Team returns to the top of the leader board
CARDIFF, UK, June 12, 2018 /Xinhua-AsiaNet/--

On June 8, 2018, Dongfeng Race Team won the first place in the in-port race in 
Cardiff, UK. At the awards ceremony that evening, Dongfeng Race Team was also 
honored with the communication award of the event. As of this day, Dongfeng 
Race Team recaptured the top spot in the total standings and got one step 
closer to the season's championship. The ninth leg of the Volvo Ocean Race came 
to an end in Cardiff, UK. All teams are preparing to embark on the 10th leg for 
Gothenburg, Sweden.

For Dongfeng Race Team, winning the first place in the current total standings 
is not mere luck. It relies on long-term perspective, sound judgement, and 
unremitting persistence. As is the case with Dongfeng Motor, the road to 
internationalization has nothing to do with luck. It also requires a global 
vision,strategic decision-making, and persevering efforts.

In the new era, Dongfeng Motor Corporation has made reinterpretation of the 
historical connotation of its brand and released a brand new Dongfeng brand 
strategy with the core value concept of "Quality, Intelligence, Harmony". 
Quality is the root of the Dongfeng brand of the new era, the most important 
gene in the blood of Dongfeng and the foundation of Dongfeng; Intelligence is 
the source of Dongfeng brand in the new era, a symbol of modern industrial 
civilization, and a source of winning the future; Harmony is the soul and faith 
of the Dongfeng brand in the new era, epitomizing the relentless pursuit for 
brilliance of human nature. The trinity of "Quality", "Intelligence" and 
"Harmony" will lead to comprehensive and vigorous development of Dongfeng Motor 
Corporation. 

With the launch of the new brand strategy, Dongfeng Motor Corporation will be 
in full swing with the tailwind of the Belt and Road Initiative. Dongfeng will 
spare no effort in its course to build China into an auto powerhouse by telling 
a good story of the Dongfeng brand.

Source: Dongfeng Motor Corporation

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