Rushan Leads Innovation in Automotive Emission Control Technology

RUSHAN, China, Mar. 19, 2025 /Xinhua-AsiaNet/–

At the production facility of Weihai PIDC New Materials Co., Ltd. in Shandong, automated assembly lines are running at full capacity. The company specializes in automotive emission control catalysts, a critical component of vehicle emission systems that directly impacts the environmental performance of vehicles.

PIDC’s next-generation emission control catalysts boast exceptional durability — withstanding temperatures over 1,000 degrees centigrade, significantly extending their lifespan. By partially replacing precious metals with non-precious metal compounds, the company balances cost control with enhanced catalytic efficiency. This breakthrough has secured PIDC over 40% share of the global automotive catalyst market, supplying major Japanese, German, and American car manufacturers with effective emission reduction solutions for gasoline and diesel vehicles.

Located in Rushan Economic Development Zone, PIDC is a leading Chinese high-tech enterprise dedicated to innovation in automotive emission control catalyst. Through a strategy of specialization and continuous technological advancement, the company is rapidly expanding its global footprint. As a flagship enterprise in Rushan, PIDC boasts products known for their high efficiency and stability, which help international automakers meet increasingly stringent environmental regulations, covering Euro V and Euro VI emission standards, reinforcing its role in the global green mobility ecosystem.

Currently, over 80% of PIDC’s clientele consists of Fortune Global 500 companies, with business operations spanning more than 20 countries and regions across Europe, North America, and East Asia. By actively participating in international trade fairs and technical exchanges, the company strengthens the influence of “Made-in-China” innovation. Wu Gang, general manager of Weihai PIDC New Materials Co., Ltd., stated, “Petrochemical catalysts and new energy materials will drive our future growth. We are accelerating our technological advancements to provide globally competitive green solutions.”

As Rushan continues its strategic push to integrate automotive parts and new materials, PIDC aims for a production value target of 450 million yuan by 2025. Marking the 25th anniversary of its establishment, the company is intensifying R&D efforts and expanding production capacity. “We aim to solidify our industry leadership through technological breakthroughs while injecting new momentum into Rushan’s industrial transformation,” said Wu Gang.

Source: Information Office of Rushan Municipal People’s Government