172 Linyi Enterprises Join Forces to Spark Growth in African Market

LINYI, China, Aug. 5, 2025 /Xinhua-AsiaNet/–

From June 30 to July 8, a record-breaking delegation of 256 representatives from 172 enterprises based in Linyi Mall flew across thousands of miles to Angola on Africa’s west coast to participate in the 2025 Linyi Mall Premium Products (Angola) Expo.

 

In Luanda, Angola’s capital, Chinese-established wholesale hubs such as Haishan Trade City, Digao Road Market, China Town, and Century City were densely clustered. Evolving from traditional trading models to integrated storage-distribution hubs and pioneering “front-store, back-factory” complexes combining marketplaces with industrial parks, Angola’s rapidly modernizing infrastructure aligns with Linyi Mall’s global ambitions. The cost-performance edge of “Linyi-made” products, coupled with the deep-rooted hometown bonds shared by early Linyi entrepreneurs in Angola, has further bridged the psychological gap between the delegation and local markets.

 

This journey to Angola marked a strategic industrial migration in alignment with China’s Belt and Road Initiative. During the Linyi Mall Promotion Conference held in Angola, the overseas warehouse of Haishan Trade City was officially launched, and Haoduobao Supply Chain made its debut in the Angolan market. These milestones signify the introduction of Linyi Mall’s cutting-edge retail sourcing, supply chain, and logistics systems in Africa. 

 

“Previously, sourcing required crossing half the globe. Now, with a simple scan at Haishan’s overseas warehouse, premium Linyi goods can be delivered directly to the construction sites!” “Linyi’s products are diverse, affordable, and delivered through innovative retail models — this is exactly the supply chain solution Africa needs!” Business leaders from Angola and neighboring countries expressed high expectations for the transformative potential brought by Linyi Mall’s overseas expansion.

 

Source: Linyi Municipal People’s Government