Asics Takes Product Personalisation To Next Level At Meta : Time : Trials – Launching The Evolved Metaspeed(TM) + Series Optimised To Continue Quest To Unlock Fastest Ever TimesLONDON
ASICS is today announcing the latest updates to its record breaking METASPEED(TM) series as they take the performance of their product personalization to the next level.
Building on the breakthrough success of the first METASPEED(TM) shoes introduced
in 2021, ASICS has utilized data accumulated through its elite athletes in
competition to refine the product design to cater for the two major running
styles allowing every runner to perform at their personal best and record their
fastest times yet. Introducing the METASPEED(TM) EDGE+ and the METASPEED(TM)
METASPEED(TM) + SERIES – ATHLETE INSIGHT TAKES PERSONALIZATION TO THE NEXT LEVEL
Since its launch, METASPEED(TM) shoes have has helped elite runners win medals
at international competitions, including gold medals at both men’s and women’s
triathlon at Tokyo2020, and achieved over 200 Personal Bests, and counting.
The unique design of the METASPEED(TM) SKY+ model for stride runners and the
METASPEED(TM) EDGE+ model for those with a cadence style continues to center on
a crucial insight by scientists at the ASICS Institute of Sport Science (ISS):
Athletes perform better when running in shoes that are optimized for their
running style. Therefore, ASICS has again created two models so everyone will
have the opportunity to run faster.
Both models now feature increased volumes of the FF BLAST(TM) TURBO foam and
more targeted placement of the product’s carbon plates to ensure that runners
can increase their stride length and build increased speed in a way that is
natural to their running style.
The sports scientists at the ISS were able to measure that these product
advancements provided elite athletes with shoes more suited to the two major
running styles and as a result this improved performance. Initial tests already
showed that the METASPEED(TM) SKY+ and EDGE+ increased the running economy by
more than 2% compared to ASICS’ traditional racing models1, giving all runners
the opportunity to run their fastest times yet.
The METASPEED(TM) SKY+ racing shoe is designed to help runners go faster by
extending their stride length considerably. Thanks to an energetic FF BLAST
TURBO foam and a propulsive carbon plate precisely placed to gain more
bounce-back, runners wearing these shoes can conserve more energy while
maintaining their pace at the later stages of the race.
METASPEED(TM) SKY+ shoe is available from 14 June 2022.
The METASPEED(TM) EDGE+ racing shoe is designed to help cadence-type runners go
faster by extending their stride length while allowing them to control cadence
more easily. Runners wearing these shoes can experience a fast underfoot feel,
thanks to the energetic midsole foam and a propulsive carbon plate appropriately
placed for more efficient gait motion enabling them to elongate their stride and
conserve energy while controlling their running tempo.
METASPEED(TM) EDGE+ shoe is available from 14 June 2022.
The METASPEED(TM) + series has been developed and tested alongside some of the
world’s top athletes. Eilish McColgan tested an early prototype at the 2022 Ras
Al Khaimah Half Marathon and set a personal best and British record of one hour,
six minutes and 26 seconds, improving the previous record by 21 seconds.
Athletes such as Julien Wanders and Mekdes Woldu, have also achieved PBs wearing
the prototypes and will be looking for further success at the META : Time :
META : Time : Trials – New Times Await
The METASPEED(TM) + models were unveiled at ASICS’ META : Time : Trials [ https://www.asics.com/gb/en-gb/mk/speed-series?asics-orig-path=%2fgeo%2fmk%2fspeed-series ] – a
milestone event in the history of ASICS in Malaga, Spain. Inspired by the Tour
de France time trials, the World Athletics certified META : Time : Trials
challenged ASICS’ elite athletes to push each other to run their fastest ever
times across a series of race distances. The event offered an optimal product
proofing opportunity for the new models.
President, CEO and COO, Representative Director of ASICS, Yasuhito Hirota said:
“At ASICS we are driven by our founding principle: we want to help everyone
achieve a sound mind in a sound body through sport. At the heart of this
philosophy is an unwavering belief in the power of human-centric design to
create products that deliver the perfect balance of peak performance and
protection for every kind of athlete. This is highlighted by the METASPEED(TM) +
where our access to a breadth of elite data and the success of our debut product
in international competition has amplified our commitment to continued product
development. As a result, we have taken product personalization to the next
level to continue our quest to help athletes break more personal bests in 2022.
This year’s META: Time : Trials and launch of the METASPEED(TM) + series
reiterates our continued commitment to provide elite athletes with the platform
to achieve their potential, while maintaining ASICS’ position as a pioneer of
innovation in the running sector.”
NOTES FOR EDITOR
1Results based on tests conducted by a 3rd party on Feb. 2021 and Mar. 2022.
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of running
shoes, as well as, other athletic footwear, apparel and accessories. For more
information, visit www.asics.com.
The stripe design featured on the sides of the ASICS(R) shoes is a registered
trademark of ASICS Corporation.
Logo – https://mma.prnewswire.com/media/1802246/Asics_Logo_Logo.jpg