With a full house at its exhibition space, Barcelona Wine Week (BWW), which will be held from 4 to 6 April at Fira de Barcelona’s Montjuic venue, is establishing itself as the benchmark event for Spanish wine. Around 650 Spanish wineries and more than 60 Spanish Protected Designations of Origin are taking part in the second edition, which will focus on international business and on sustainability and digitisation as major trends for the future.
In its second edition, this event organized by Fira de Barcelona achieves full capacity in Hall 8 of Fira de Barcelona’s Montjuic venue, 10,000m2 of net exhibition space, a 20% increase in the number of participating wineries and a 50% increase in the presence of quality labels compared to the previous edition (in March, 2020). The event consolidates the leadership of its unique proposal, which brings together a quality offer representative of all the geographical and varietal diversity of wine in Spain.
Within the show, the BWW Lands area will bring together a large part of the Spanish Protected Designations of Origin (PDO). The wineries that will add the largest number of wineries will be: DO Cava, DO Emporda, DO Jumilla, DO Montsant, DO Navarra, DO Penedes, DO Ribera del Duero, DO Rueda, DO Terra Alta, DO Ca Rioja and DO Ca Priorat.
For its part, BWW Brands will bring together some of the most recognised wine brands, together with companies offering equipment, accessories and services for the sector.
In this sense, Barcelona Wine Week promotes its international focus by contributing to the wine market’s reactivation, encouraging the culmination of business deals and favouring exports. Therefore, through the Hosted Buyers programme, around 350 international wine buyers from 40 countries, mainly from Europe, Latin America and North America, will visit the trade show to meet with exhibitors. These are major opinion leaders from distribution companies, importers and supermarket chains whose presence at the event will lead to more than 4,000 business meetings with exhibiting companies. They will be joined by 1,300 national buyers from large-scale distribution, retail and specialised outlets.
Local varieties as a point of reference for sustainable viticulture will be the main focus of many of the activities that will take place in BWW, with the help of around 80 experts in charge of more than 30 sessions.
SOURCE: Fira de Barcelona