As soccer fields have re-opened, “It’s A Beautiful Game” has now received more than 1 million views on YouTube.
The thematic song, which honors soccer and was produced to be broadcast on in-venue monitors inside the stadiums, is introduced by legendary actor and rap star ICE-T. ESW Management, which produced the music video, has seen an uptick of views on YouTube since the Covid pandemic slowed and allowed for stadiums to re-open.
“The video was filmed and edited and two weeks from being released when the more than 4,000 stadiums we were aiming for suddenly shut down. They re-opened, and we went from a few thousand YouTube views to over 1 million in just the last few months,” says Jesse Stenger, one of the producers of the music video.
The video also features RJ Mitte, known as “Walter, Jr,” from the show “Breaking Bad,” and even comedian Carrot Top joined in on the fun.
“Lou Diamond Phillips was the perfect person for the video given his enormous popularity in South America for his role in the movie ‘La Bamba,’ which is why it was fitting that he was not only the goalie in the video, but he was actually blocking the soccer ball with the guitar as he reprised his role in the legendary film that brought the actor to international superstardom,” says Stenger.
The original song was recorded and written by Brian Evans, a well-known crooner known in the jazz circle and who has received international acclaim, especially in Latin America and Asia.
“It’s A Beautiful Game” honors soccer, and every day we are receiving requests to license the music video for the English-speaking fans who were sort of waiting for a ‘follow the bouncing ball’ song that is both lighthearted and entertaining. With over 4,000 stadiums, we focused on the country’s soccer is most famous in, rather than any one specific team so that all stadiums could use it,” Stenger concludes.
The music video was filmed in Argentina, Brazil, Mexico, Hawaii, and Las Vegas.
SOURCE: ESW Management
CONTACT: Jesse Stenger, email@example.com