Shandong’s Feixian County Integrates Culture, Tourism, Advancing Rural Revitalization

LINYI, China, Jul. 29, 2025 /Xinhua-AsiaNet/–

In midsummer, the Qingfengyu·Waterfall Camp in Feixian County, Shandong, is shrouded in mist, its cascading torrents sending up cooling sprays as visitors’ laughter echoes through the valley alongside the roar of the falls. This ingeniously designed artificial waterfall, which defies gravity, has drawn massive crowds since its opening, becoming a vibrant symbol of Feixian County’s cultural tourism market this summer.

 

The vitality of Feixian County’s tourism sector stems from its relentless pursuit of immersive experiences. At Shandong Cultural Tourism·Yimengshan Tianmeng Scenic Area, mist-spraying systems transform ordinary mountain trails into enchanting realms reminiscent of the “Wizard of Oz.” This experience is further enhanced by a 21 degrees centigrade Jungle Fantasy Train surrounded by lush greenery, creating a dreamlike escape for visitors.

 

Meanwhile, the Yimeng Cloud Waterfall and Karst Landscape Scenic Area seamlessly merges natural wonders with cultural elements. Leveraging its iconic megalithic formations, the park stages live “Tribal Wilderness” interactive performances. Visitors not only marvel at geological marvels like the Zhidong Stone (Finger-moving Rock) and Tongtian Gorge (Sky-reaching Canyon) but also engage in immersive activities such as primal hunting and tribal dances to delve into the allure of ancient cultures. The dual IP strategy of “Nature + Culture” enriches visitor experiences and bolsters the site’s competitive advantage.

 

From meticulously curated immersive environments to the magnetic pull of viral waterfall attractions and precision-targeted marketing campaigns, Feixian County has harnessed innovation to convert fleeting online popularity into sustained rural prosperity. By transforming “internet fame” into enduring communal wealth, the county empowers villagers to preserve “green mountains and clear waters” while securing “mountains of gold and silver.” Amidst its pristine landscapes, Feixian County paints a revitalized tableau where tourism thrives, villages flourish, and farmers prosper.

 

Source: Information Office of Feixian County People’s Government