On the afternoon of April 18, the International Communication Forum of Yellow River Culture was held in Dongying of Shandong with a theme of "Opening a New Chapter for the International Communication of Yellow River Culture".
At the forum, experts and scholars from home and abroad delivered keynote speeches, and had a round-table dialogue around topics such as "the connotation and international communication of the Yellow River Culture", the "international communication strategy of Yellow River Culture" and "the media communication experience and practice", according to News Office of the People's Government of Dongying.
Zhang Xiaoying, the vice president of China Public Relations Association and the former head of the Economic Daily, said in her speech that it was an indispensable task in opening a new chapter for the communication of Yellow River Culture to strengthen its international communication. The content of the international communication of Yellow River Culture should keep extending in depth and width, the approaches and channels should be innovated for constant breakthroughs so as to keep improving the effectiveness and efficiency.
Yu Yunquan, the president of the Academy of Contemporary China and World Studies of the China Foreign Languages Publishing Administration and the deputy director of the Academic Board of China Public Relations Association, suggested that to promote the international communication of Yellow River Culture and the mutual communication and learning among civilizations of great rivers, we should focus on the translation and promotion of quality contents and enhance the global popularity of Yellow River Culture. We should enhance global reputation of Yellow River Culture with the construction of a national cultural park as the opportunity, improve the preciseness of international communication of Yellow River Culture by means of strengthening global research and exchange. We should strengthen the effectiveness of the international communication of Yellow River Culture with the driving force from solidified innovative technology application, and widen the participation in the international communication of Yellow River Culture with a goal to optimize its international cooperation mechanism.
"Yellow River is not only an iconic river of China, but also a symbol of Chinese spirit." Elsbeth van Paridon, a young sinologist and a foreign expert with the Inter-American Communication Center of China Foreign Languages Publishing Administration, shared her own understanding of the Yellow River Culture. She said, the spirit of the Yellow River and Chinese people had been introduced and narrated in Chinese poems and songs. This form of communication was really touching.
Wang Honglian, a lecturer with Shandong University of Art & Design, believed, to do well in the international communication of Yellow River Culture, we can start from the communication of Yellow River's folk culture. "There is something common among various forms of folk culture such as crafts, fine arts and music. In the course of international communication, some slight changes and adjustments can make them accepted more easily."
The English version of the theme song "Invitation from the Yellow River" was released at the site of the forum.
Source: News Office of the People's Government of Dongying