TVU Networks Reports On Global Media and Entertainment Industry Trends from 2022

– Live Video Leader Cites Use of Metadata Across Media Supply Chain, Escalation
of FAST Channels, and 5G Acquisition as Year’s Top Trends

TVU Networks[
https://www.tvunetworks.com/?utm_source=pipeline&utm_medium=press_release&utm_campaign=kenya_broadcasting_kbc
], the market technology leader in cloud and IP-based live video solutions, has
announced its key findings and analysis of market trends from 2022. Based on an
analysis of key measures and product usage from thousands of customers across
business sectors, among the most prominent market trends seen were: the
increased use of metadata-driven content throughout the media supply chain, the
escalation of the FAST channel ecosystem, and the acceleration of 5G networks
adoption for acquisition.

The value of video metadata and its ability to make it easier to find relevant
clips gained momentum in 2022, as evidenced by the increased use of the AI-
and cloud-based TVU Search. Content creators helped propel a more than 630%
increase in hours of video ingest in 2022 versus 2021, including live feeds
from the year’s major news, entertainment and sporting events. With TVU Search,
content creators can quickly find the clips they need for a story without
having to scan through hours of video, resulting in significant time savings.
TVU Search allows the user to quickly locate and clip live or historical
content at any time from anywhere. It automatically adds metadata to the
content at ingest, making identification of relevant content easier than ever
before.

“Sports, entertainment, and news organizations throughout the world are
discovering the power in delivering actionable data while on air,” said Paul
Shen, CEO, TVU Networks. “Besides being able to make it easier to find relevant
video content, the added information within metadata boosts the ROI of content.
The shift toward data-driven technology for large media organizations will only
grow as a means to support the entire organization.”

An area broadcasters look to to gain ROI is the addition of FAST (Free
Ad-supported Streaming TV) channels. According to a special report[
https://variety.com/vip-special-reports/the-fast-approach-to-streaming-content-a-special-report-1235302920/
] in Variety this year:”…the number of available FAST channels in the U.S. is
over 1,400, with 22 major providers including Pluto TV, Tubi and Roku Channel.”
According to nScreenMedia and Verizon
Media[https://nscreenmedia.com/us-fast-market-2023/], FAST platforms sold $2
billion in advertising in 2021, which will grow to more than $4 billion in 2023.

This is reflected in usage numbers for TVU Channel, a cloud-based playout
service. TVU Channel saw over 1000% increase, up 1217%, in on-air use this year
over last. With an as-run log included in TVU Channel, it’s ideal for FAST
channel playout or for any content creator looking to start a fully ad
insertable channel.

Another big driver for live video production and delivery this year was the
availability and proven benefits of 5G networks. The numbers for TVU One
5G-enabled mobile transmitters bear that out. In January of 2022, 7% of the TVU
One units shipped were 5G-equipped. In December of 2022, that percentage rose
to 78%.

“The uptick in 5G implementation combined with the increase in remote
production has created more opportunity for video producers around the world,”
said Shen. “5G infrastructure, expanded network capacity and flexible
configurations continue to drive explosive growth in live, immersive, and
interactive experiences.”

In terms of global deployment, hundreds of TVU One 5G mobile transmitters and
RPS Link Encoders were commissioned for the tournament in Qatar. Brazil’s
leading TV network, Globo, employed 17 TVU One’s for its live coverage. With
the exclusive rights to broadcast the event in Brazil, Globo produced over 300
hours of transmission with TVU One 5G units.

“This year was a significant shift in the way customers used our technology,”
reported Shen. “We’ve seen a greater importance placed on mobile portability,
metadata-embedded video that propels the entire production process and
distribution to multiple platforms, it’s been a complete migration in the media
supply chain. We’re gratified to see our customers derive such value from what
we provide.”

About TVU Networks(R)

TVU Networks is a global organization with more than 3,000 customers using its
IP and cloud-based workflow solutions across multiple industries including
news, entertainment media, sports, corporate, streaming, houses of worship and
government. Through the use of AI and automation-driven technology, TVU helps
broadcasters realize an efficient metadata and story-centric workflow through
its TVU MediaMind platform for live video content acquisition, indexing,
production, distribution and management. The company has been on the forefront
of developing the tools needed to revolutionize and streamline the Media Supply
Chain. TVU is a critical part of the operations of many major media companies
worldwide and is a Technology and Engineering Emmy® Award winner.

Follow TVU Networks:

LinkedIn: https://www.linkedin.com/company/tvu-networks/
Facebook: https://www.facebook.com/TVUNetworks/
Twitter: https://twitter.com/tvunetworks
Instagram: https://www.instagram.com/tvu_networks/
YouTube: https://www.youtube.com/c/TVUNetworks

Products Mentioned:

TVU Search: https://www.tvunetworks.com/products/tvu-search/
TVU Channel: https://www.tvunetworks.com/products/tvu-channel/
TVU One: https://www.tvunetworks.com/products/tvu-one/
TVU RPS Link Encoder:
https://www.tvunetworks.com/products/tvu-remote-production-system-rps/

source: TVU Networks

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