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Tourism & Leisure

Wine Connects Yantai with the World: 2022 Yantai International Wine Festival Kicks Off Officially


Recently, the press conference for the launch of 2022 Yantai International Wine
Festival was held at the Bajiaowan International Convention and Exhibition
Center of Huanghai-Bohai New Area in Yantai. The grand conference has attracted
the attention worldwide. When the ruby-red wine is poured into the glass,
Yantai International Wine Festival gets underway in full glory.

As a major move to build a brand of “International City of Vine and Wine” for
Yantai City, 2022 China·Yantai International Wine Festival spans from June to
December, including more than ten serial activities such as the foundation
stone laying ceremony for the China National Wine Pavilion, the 13th Yantai
International Wine Expo and the 130th anniversary of CHANGYU. This festival
will help to deepen the integration of the promotion of the wine industry and
its brands and the development of cultural tourism in Yantai, and help to build
the image of Yantai as the only “International City of Vine and Wine” in Asia.

Yantai is the cradle of the modern wine industry in China, and the grape wine
is the unique appeal of Yantai with cultural connotations and its beautiful
hallmark. In 1892, Zhang Bishi, a patriotic overseas Chinese, made investment
to establish CHANGYU Winery Company in Yantai, opening a new era in the
industrialization of wine-making in China. After the development over 130
years, Yantai has already become the largest grape wine producing area in China
with the most mature grape wine industry chain in China. Statistics show that
there are 204 wine-making enterprises altogether, 63 famous vineyards and more
than 200 supporting enterprises in Yantai. The brand value of Yantai Wine is up
to 85.2 billion yuan. Since 2007, Yantai has already succeeded in holding 12
international wine expos, making steady progress in the industry and its

Yu Yongxin, chairman of the Municipal Committee of CPPCC of Yantai, points out
in his speech that “We hope to build and enlarge the city IP of Yantai relying
on the wine festival which is a unique platform, and we hope that it can
trigger the unique glamour of the cultural tourism in Yantai, so the world will
have interest in, remember and embrace Yantai.” At the conference, other items
were released including the solicitation of serial works about the urban
culture for the wine festival, the planning for the concept of the
International Wine Center in Yantai and the schedule of the 2022 International
Grand Wine Challenge (IWGC).

This year, the wine industry is among the 16 industry chains which are on the
top in the list of development in Yantai. Yantai has released the projections
about its development and formulated support measures to further integrate the
resources of the wine industry and culture and build the brand of “one city and
one festival” with high standards. The future Yantai International Wine Center
will become the permanent place for hosting the Yantai international wine
festival. The “one city and one festival” will reinforce each other in
manifesting Yantai as a model city in China’s wine producing regions.

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Zhao XiangYang
Tel.: 0086535-6789710

SOURCE: China Matters

Source: China Matters