XPON’s Wondaris(R) Becomes Google CMU Partner

XPON Technologies Group Ltd (ASX:XPN) (XPON or the Company), a marketing
technology and cloud business providing mission-critical software and solutions
to corporate and mid-tier enterprises in Australia, New Zealand, the United
Kingdom and Europe, is pleased to share news of a new partnership between its
cloud-based Customer Data Platform Wondaris(R) and Google’s Customer Matching
Uploader (CMU) program.

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Highlights

– Integration builds on XPON’s existing relationship with Google
– The new partnership extends the reach of Wondaris and drives awareness to
millions of Google Ads customers
– Wondaris joins a group of 3rd party integrators approved by Google to upload
Customer Match Segments within the Google Ads platform
– Integration enables faster first party data into google ads for Wondaris
Customers
– Google Ads users can now access the Wondaris Customer Data Platform within
the Google Ads UI

Google’s Customer Match is an advertising tool that enables users to create
custom segments from their existing customers by leveraging their first party
data. Previously, users had to manually upload data files, or invest in
development to build through Google’s API.

Through the partnership, Wondaris joins a group of endorsed 3rd party providers
that are able to upload this data via a native integration, thereby mitigating
the data security and integrity risks involved with manual data entry
processes.

The Wondaris, CMU partnership allows clients to upload high-value audiences
securely through simple and clickable workflows.

“We are excited to offer this powerful automation tool for our customers,”
remarked Wondaris CEO Simon Pereira. “Through the CMU integration, a process
that might have taken marketers and data teams several days manually can now be
managed with a few clicks, in a privacy-compliant way.”

About XPON Technologies Group Ltd

XPON Technologies Group Ltd (ASX:XPN) (XPON or the Company), a marketing
technology and cloud business providing mission-critical software and solutions
to corporate and mid-tier enterprises in Australia, New Zealand, the United
Kingdom and Europe, is pleased to share news of a recent partnership between
its cloud-based Customer Data Platform Wondaris and(R)Google’s Customer
Matching Uploader (CMU) program.

About Wondaris(R)

Wondaris(R) is a cloud-based customer data platform that helps companies
quickly and easily build high-value audiences from their 1st party data and
activate them into multiple marketing channels with simple, clickable workflows.

Wondaris(R) provides a complete data ownership and portability solution, with
the ability to centralise data from any of the public cloud vendors, including
Google Cloud Platform, AWS, Azure and Snowflake, either via the pre-built
connectors or businesses’ existing integration stack. Wondaris(R) offers
businesses a privacy-safe, secure, and infinitely scalable environment to
leverage and manage 1st party data to drive more effective marketing and better
customer experiences.

Wondaris(R) is a wholly-owned subsidiary of XPON Technologies Group Limited
(ASX:XPN) with operations in Australia, Vietnam and the UK.

For media inquiries, please contact:
marketing@xpon.ai

SOURCE: XPON Technologies Group Ltd