Australian Viewers Prefer the CTV Ad Experience Over Linear TV, IAS report finds
By asianet
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research on Connected TV (CTV) trends in Australia( https://go.integralads.com/anz-ctv-and-ads-research-2022.html?utm_campaign=AU-CTVV-EML-2022-Q2-CP-EDU-BSSS-CTV-Research-Update&utm_medium=pr&utm_source=press-general&utm_content=video&utm_term=2022-AU-CTV-Ad-Update). The report explores how CTV shapes the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience. Key highlights from the report advertisers need … Continued