IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server
By asianet
— New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science (Nasdaq: IAS), to integrate video-level contextual data into Publica’s … Continued