The 70-year-old CMP, a Classic HBS Case Which Holds the Record of “Publishing 10 Titles and Selling 100,000 Copies Per Day”
By asianet
The Massachusetts-based Harvard Business School (HBS), one of the world’s best-known business schools, offers courses that continuously study and analyze the world’s greatest business cases. Students from all over the world at HBS are in a heated debate over an established Chinese publishing house—China Machine Press (CMP), which holds the industry record of “publishing 10 … Continued