Country for PR: China
Contributor: Xinhua News Agency
Thursday, December 22 2016 - 23:15
Hengxian County, a Land of Jasmine, Created a Jasmine Brand Worth 18 Billion Yuan
NANNING, China, Dec. 22, 2016 /Xinhua-AsiaNet/--

The 2016 China brand value assessment information conference was held on 
December 12 by China Brand Building Promotion Association, China Central 
Television, China Council for the Promotion of International Trade and China 
Appraisal Society. The jasmine tea and jasmine flower industry from Hengxian 
County of Nanning City, South China's Guangxi Zhuang Autonomous Region, were 
said to be worth 18 billion Yuan in total, according to the conference.

Hengxian County enjoys the good reputation of "a land of jasmine", and it was 
evaluated as the world production center for jasmine flower and jasmine tea. 
The history of planting jasmine in Hengxian County dates back to 400 years ago. 
In recent years, Hengxian County government tried to optimize the industrial 
structure. At present, there are 330,000 farmers who plant 10,000 mu of jasmine 
in the county. The annual output of jasmine flowers is about 80,000 tons. There 
are 130 jasmine tea factories in the county and about 60,000 tons of jasmine 
tea are sold in and outside of China. It is estimated that the annual output of 
jasmine flower and jasmine tea of Hengxian County takes up 80 percent of 
national output and 60 percent of world output. Hengxian County has become the 
largest production base of jasmine flower and jasmine tea in the world.

In order to build a larger brand and expand product sale, Hengxian County 
government tried to establish a diversified system of e-commerce, helping local 
enterprises in selling their product via the Internet. In 2015, Hengian County 
became the first county in Guangxi to cooperate with e-commerce giant Alibaba, 
building up 500 e-commerce service stations in rural areas. At present,  nearly 
100 Hengxian County-based jasmine tea enterprises open up online stores in 
Alibaba's Tmall.

Meanwhile, Hengxian County government tried to take advantage of its 
selenium-rich soil to plant high-quality agricultural products. The county now 
enjoys a series of reputation such as "National demonstration zone for modern 
agriculture", "China's land of agaricus bisporus", "China's land of sweet corn" 
and "China's land of traditional Chinese rice-pudding". 

Source: Nanning Municipal Bureau of News

Image Attachments Links:


   Caption: Girls picking jasmine flowers


   Caption: Jasmine flower garden