Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, December 07 2017 - 20:09
World Premiere of "FRANCHISE FREEDOM - a Flying Sculpture by Studio Drift in Partnership With BMW" During Art Basel in Miami Beach
MIAMI BEACH, Florida, December 7, 2017 /PRNewswire-AsiaNet/ --

     Last night at South Beach, Amsterdam based Studio Drift, Lonneke Gordijn 
and Ralph Nauta, presented their latest work "FRANCHISE FREEDOM - a flying 
sculpture by Studio Drift in partnership with BMW". On the occasion of Art 
Basel in Miami Beach, 300 illuminated drones moved across the sky above the 
ocean mimicking a flock of birds and creating a performative artwork at the 
interface between technology, science, and art.

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    Hildegard Wortmann, Senior Vice President Brand BMW, says: "It was Edmund 
Burke - in the middle of the 18th century within his well-known treatise on the 
sublime - who wrote of beauty as being a movement. This is what Studio Drift 
and Bayerische Motoren Werke both wholeheartedly subscribe to. 'FRANCHISE 
FREEDOM' is a technological wonder and a breathtaking aesthetic experience."

    By imitating the natural phenomenon of a swarm of birds with drones, it is 
the first time for this orchestrated movement to be presented by machines 
working with decentralized algorithms at a very large scale. Additional shows 
weather permitting are planned nightly at 8 PM until December 10 between 32nd 
and 33rd Street off Collins Avenue behind the Faena Hotel Miami Beach. They are 
visible from a large distance - detailed timing will be shared on Instagram by 
Studio Drift @studio.drift, by Pace Gallery @pacegallery and by BMW on 
Instagram @bmwgroupculture and Facebook #bmwgroupculture.

    While Studio Drift presented their artwork "FRANCHISE FREEDOM" in Miami 
Beach, Bayerische Motoren Werke had one of their latest masterpieces on site: 
the BMW Concept 8 Series.

    Further information available at: Video 


    Dr Thomas Girst 
    BMW Group Corporate and Governmental Affairs   
    Head of Cultural Engagement  
    Telephone: +49-89-382-24753