Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, February 14 2018 - 04:58
Karcher Teams up with the AFC Club Programme as Official Sponsor of the Tournament
WINNENDEN, Germany and KUALA LUMPUR, Malaysia, February 13, 2018 /PRNewswire-AsiaNet/ --

                        Big commitment to Asian football

    The German cleaning equipment manufacturer Karcher is now an official 
sponsor of both the AFC Champions League and the AFC Cup. Its cooperation with 
the Asian Football Confederation (AFC) will include premium stadium signage at 
more than 190 matches, including matches at the group and knock-out stages, to 
be played this year. With this sponsorship, the world market leader in cleaning 
technology expects to boost its brand recognition throughout Asia.

    “Karcher and the AFC, this is a partnership that fits perfectly: highly 
dynamic, visionary and with the ability to inspire people. We are more than 
happy that with this extraordinary sponsorship in this exceptionally prosperous 
region of the world, we can help people to experience thrilling games with 
great teams”, says Christian May, Managing Director of the Karcher group. “We 
believe in a promising future of Asian football – and are proud to be part of 
it for the next three years!”

    Dato Windsor John, the AFC General Secretary, added: ”Karcher are a world 
renowned company and their commitment to supporting our club competitions is a 
clear demonstration of the faith they share in the future of football in Asia. 
We are delighted to have them as a partner and look forward to a long and 
successful relationship.”

    Besides the perimeter advertising, Karcher will show its presence in press 
conference backdrops, on-site TV Commercials, tournament related print 
materials of the AFC as well as on the organizer’s websites. In fan zones at 
important matches, Karcher will also show up with promotion booths. 

    Karcher has a long tradition in sport sponsoring all over the world: From 
motorsports to football, from series sponsoring to the support of top teams in 
their fields. 

    About Alfred Karcher GmbH & Co. KG 
Karcher is the world's leading provider of cleaning technology. The family 
owned, German enterprise employs more than 12,000 people at more than 110 
subsidiaries across 67 countries. More than 50,000 service centres in all 
countries ensure continuous and comprehensive support to customers all over the 

    About Asian Football Confederation (AFC)
Asia is home to the world’s biggest football stadium, with over two thirds of 
the world’s population and an unrivalled passion for football. The Asian 
Football Confederation (AFC) represents Asia in the world of football, covering 
the diverse continent with 46 member associations and one associate member. The 
AFC’s mandate stretches all the way from Jordan and Palestine in West Asia to 
Australia in the Pacific, covering five zones – West, Central, South, ASEAN and 

    The AFC is the guardian of the game in Asia, promoting and protecting 
football. It is the AFC’s vision to be the world’s leading confederation, 
ensure more successful Asian teams on the world stage and confirm football as 
the number one sport throughout the continent.

    Picture is available at AP Images (

Karcher Co., Ltd 
Ms. Nhung Nguyen
Marketing Supervisor
Phone  +84 8 2381 000 55
Mobile +84-903 762 199

    Source: Alfred Karcher GmbH & Co. KG