Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, March 22 2018 - 13:00
AsiaNet
Crocs Dances into Second Year of "Come As You Are" with a Musical Starring Drew Barrymore, YOONA and Henry Lau
NIWOT, Colo., March 27, 2018 /PRNewswire-AsiaNet/ --

The musical celebrates what people can do when they're comfortable in their own 
shoes


Crocs, Inc. (NASDAQ: CROX), a global leader in casual footwear for women, men 
and children, today kicks off the second year of its "Come As You Are" global 
marketing campaign. For 2018, "Come As You Are" transitions from an invitation 
to all one-of-a-kinds to a celebration of uniqueness and individuality, 
encouraging everyone to be comfortable in their own shoes. The campaign is led 
by a feature film-inspired musical starring a singing and dancing Drew 
Barrymore, with versions featuring the brand's global celebrity cast.

Photo - https://photos.prnasia.com/prnh/20180320/2084259-1-a
Global Brand Ambassador Drew Barrymore wears Crocs Isabella Graphic Sandals in 
the brand’s feature film-inspired musical for year two of its "Come As You Are" 
campaign.
Photo - https://photos.prnasia.com/prnh/20180320/2084259-1-b
Musician Henry shows off Crocs’ new LiteRide(TM) Collection, its newest 
innovation in comfort technology, in the brand’s “Come As You Are” campaign.
Photo - https://photos.prnasia.com/prnh/20180320/2084259-1-c
Actress and musician YOONA is featured in Crocs' "Come As You Are" campaign 
wearing the brand's Crocband(TM) Clog.

"When we were discussing how to make 'Come As You Are' bigger and better for 
2018, a musical was the first thing that came to my mind," Barrymore said. "I'm 
not a singer or a dancer, but for this campaign to celebrate what is achievable 
when we are comfortable just being ourselves, I wanted to get outside of my 
comfort zone. I love how it turned out and it has proven to me that when you're 
comfortable in your own shoes, you can do anything." 

The goal of "Come As You Are" is to spark conversation around what people can 
do when they're comfortable in their own shoes -- bringing authenticity and 
humanity to the campaign message. It will run in markets around the world and 
be driven by a mix of digital advertising, social media activations and 
influencer partnerships. 

Crocs began its partnership with the Golden Globe Award-winning actress, 
producer, director, author, and mother to launch last year's "Come As You Are" 
campaign. The partnership has evolved to include a line of special edition 
footwear styles for women and children, the Drew Barrymore - Crocs Collection, 
which launched earlier this year.

Crocs' most popular collections will be showcased throughout the campaign, 
including LiteRide(TM), the brand's newest innovation in comfort technology, 
Crocs Isabella, Swiftwater, of course, the iconic Classic Clog.

"If 'comfort' is our truth, then 'Come As You Are' is our rally cry," said 
Terence Reilly, Chief Marketing Officer, Crocs. "We hope that the musical, 
coupled with our brand activations on social media, not only entertain but 
inspire consumers around the world to poke holes in convention, share their 
most comfortable moments and, most importantly, celebrate everything that makes 
them unique." 

Crocs will kick-off year two of "Come As You Are" by asking both consumers and 
social media influencers to define what being comfortable in their own shoes 
looks like -- whether it's creating a cover of the musical's song in their own 
voice, choreographing a unique dance, or doing something completely original in 
their Crocs shoes.

Returning as global brand ambassadors and starring alongside Barrymore in an 
all-cast version of the musical are YOONA, the South Korean musician and 
actress who broke onto the scene in 2007 as a member of Girls' Generation, and 
Henry, an international singer, songwriter, musician and composer.

"From day one, I knew 'Come As You Are' would be successful," Henry said. 
"We've all had ups and downs, highs and lows. 'Come As You Are' celebrates all 
of life's moments and makes you proud to be you. The musical does that in an 
even more upbeat, fun and positive way." 

To learn more about the "Come As You Are" campaign, visit 
www.crocs.com/comeasyouare.

About Crocs, Inc. 

Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for 
women, men and children, combining comfort and style with a value that 
consumers know and love. Every pair of shoes within Crocs' collection contains 
Croslite(TM) material, a proprietary, molded footwear technology, delivering 
extraordinary comfort with each step.

In 2018, Crocs reinforces its mission of "everyone comfortable in their own 
shoes" with the second year of its global Come As You Are(TM) campaign. To 
learn more about Crocs or Come As You Are, please visit www.crocs.com or follow 
@Crocs on Facebook, Instagram and Twitter. 

SOURCE Crocs, Inc.
Translations

Vietnamese