Country for PR: United States
Contributor: PR Newswire New York
Thursday, May 31 2018 - 04:09
CleverTap Uses AWS Cloud to Delight Sports Fans as Cricket Fever Continues to Rise
MUMBAI, India, May 31, 2018 /PRNewswire-AsiaNet/ --

-- Thousands of brands are using CleverTap's powerful marketing platform to 
drive brand loyalty and revenues this T20 cricket season 

CleverTap, the leader in intelligent mobile marketing automation solutions and 
an Amazon Partner Network (APN) Technology Partner, is driving mobile growth 
and user engagement for leading brands during the various T20 cricket events in 
India.  By hosting its marketing platform on AWS Cloud, CleverTap is 
capitalizing on AWS Cloud's highly scalable, agile, and secure infrastructure 
to help them seamlessly serve some of India's leading brands as they acquire 
and engage millions of users during the 2018 season. 

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Capitalizing on the popular appeal of this cricket format, many brands see it 
as an opportunity to drive their business growth and revenue. CleverTap enables 
businesses to communicate with their users via multiple engagement channels 
including push messaging, email, and SMS using personalized marketing 
automation solutions that scale with their user base.  By sending contextual 
and timely messages around discount offers, promo codes, and live updates, 
CleverTap's customers can easily increase user retention by 300 percent and 
monetization opportunities by 500 percent. Last season, over 14 billion push 
notifications were sent using CleverTap's Mobile Marketing Platform. By the end 
of the 2018 season, CleverTap expects that push notifications will increase by 
200 percent.

"Thanks to AWS Cloud, CleverTap has been able to support a 50 times increase in 
year-on-year growth in customer acquisition over the past five years," said 
Suresh Kondamudi, Co-founder and CTO of CleverTap. "The CleverTap platform 
processes billions of events in seconds allowing businesses to send millions of 
notifications to their users with personalized contextual messaging like match 
scores, critical sporting moments, and more – all in real-time. On the opening 
day of the biggest T20 tournament in India, we recorded a 100 percent surge in 
traffic and processed over 4 billion events. For one of the opening day 
campaigns, about 100 million notifications were sent in just under 15 minutes.  
Our proprietary architecture deployed on AWS Cloud enables us to seamlessly 
scale up as required, without compromising on reliability and stability." 

"CleverTap uses auto-scaling and Amazon Elastic Container Services (ECS) to 
dynamically respond to spikes in incoming traffic, and in some cases 
pre-provision capacity, all while protecting customers' personal data. AWS 
Cloud's highly robust infrastructure allows customers to scale within a few 
minutes without having to worry about bandwidth, data transfer, and load 
balancing. Leveraging AWS Regions spread across the world, CleverTap has built 
a platform that can support mobile marketing campaigns at scale, drive brand 
engagement, and increase customer value," said Bikram Bedi, Head of India 
Region, Amazon Internet Services Pvt. Ltd.

About CleverTap
Every day, thousands of brands build valuable customer relationships with 
CleverTap's intelligent mobile marketing platform, using actionable, real-time 
insights to create personalized customer experiences at scale. Over 4,000 
global brands, including Sony, Domino's, DC Comics, Vodafone, Cleartrip, 
BookMyShow, and DealsPlus, trust CleverTap to help them engage and monetize 
customers across every touchpoint in their digital journey.

CleverTap has offices in San Francisco, Mumbai, New York, Los Angeles, and 
London. To see how businesses of all sizes are acquiring, onboarding, and 
engaging users to build long-term customer relationships, visit our Customers ( 
) page. To learn more about CleverTap visit, or follow on 
Facebook ( 
) and Twitter ( 

PR Contact
Kara Dake
PR for CleverTap 

SOURCE: CleverTap