Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, June 14 2018 - 01:18
Suning Showcases Innovation in Smart Retail at CES Asia
SHANGHAI, June 13, 2018 /PRNewswire-AsiaNet/ --

Suning, the commercial giant ranked second in China's top non-state-owned 
enterprises and owners of, a Fortune Global 500 retail company, will 
showcase its unmanned automated 'Biu' store at CES Asia 2018, demonstrating the 
firm's latest innovations in the fields of Smart Retail and Smart Home. 

Powered by Big-data, Facial Recognition and Radio Frequency Identification 
(RFID), Suning's first self-service store was launched in Nanjing in August 
2017. As the first industrial player to bring the unmanned store concept into 
commercial use, Suning gave the Biu Store its international debut at CES 2018 
in Las Vegas earlier this year, attracting thousands of visitors from around 
the globe. The company is currently operating five unmanned stores in China, in 
Nanjing, Beijing, Shanghai and Chongqing.

This week at CES Asia, Suning demonstrates its latest innovations in Smart 
Retail solutions and showcases the firm's revolutionary experience of 
delivering intelligent tech-driven services and products in such an eco-system. 
Compared to the previous pop-up unmanned store shown in Las Vegas, Suning is 
transforming its booth at CES Asia into an upgraded version, providing more 
practical and diversified experiences of Smart Retail consumption tools. These 
include Suning's Anywhere AR, which enables consumers to place virtual products 
into a real scene for making purchasing decisions in a more efficient way; 
Smart Sue Shopping Assistant, which provides a shopping guide service to 
customers via text and voice interaction; and Smart Shelves, which incorporate 
gravity sensing and face recognition technology to enable automated payments 
and customized shopping recommendations.    

The leading products of Suning's smart logistics are also revealed on site, 
including the delivery drone, self-driving delivery car, AGV robots, and the 
company's self-developed Sharing Express Box. In addition, Suning's Smart Home 
intelligent terminals such as PPTV and Magic Mirror deliver the pioneering 
insights of the smart life experience in the near future. 

Qiao Xinliang, Executive Vice President of Suning Technology and General 
Manager of Suning Data Cloud Company said: "Suning's Smart Retail largely 
depends on the datamation of retail factors and intelligentization of retail 
operation. Based on a wealth experience of Omni-channel retail, Suning has laid 
a solid foundation in cloud computing, IoT and AI, to better serve our customer 
and continuously improve our services. CES Asia will be a platform for people 
to better experience Suning's innovative products and services." 

On 13 June 2018, a "Created in China" forum hosted by Suning and China 
Household Electric Appliance Research Institute took place at CES Asia. The 
event has explored the electronics industry trends in China, and Sun Weimin, 
Vice Chairman of Suning, has made a speech at the forum on the topic of 
Suning's Smart Retail experience.

About Suning

Founded in 1990, Suning is one of the leading commercial enterprises in China 
with two public companies in China and Japan respectively. In 2017, Suning 
Holding ranked second among the top 500 private-owned enterprises in China with 
annual sales of 65.7 billion USD (412.95 billion RMB). With the mission of 
"Leading the Ecosystem across Industries by Creating Elite Quality of Life for 
All", Suning has strengthened and expanded its core business through eight 
vertical industries:, Logistics, Financial Services, Technology, 
Real Estate, Media &Entertainment, Sports, and Investment, among which was listed on the 2017 list of Fortune Global 500.

For more information, see 

Photo -
Caption: CES Asia 2018 runs from 13-15 June 2018 in Shanghai, Suning's booth is 
located at the No. 2002, N2 Area

SOURCE  Suning