Country for PR: United States
Contributor: PR Newswire New York
Friday, June 15 2018 - 09:35
AsiaNet
- adidas Originals celebrates the launch of P.O.D. System -
LONDON, June 15, 2018 /PRNewswire-AsiaNet/ --

- The new silhouette was launched in London with Pharrell Williams and a group 
of global creators -   

- Performances by Migos, Suspect and Benji B rounded off the day of intimate 
events that brought together the global sneaker community - 

adidas Originals launched its newest silhouette, P.O.D. System on June 13th, 
with a series of intimate events bringing together the global sneaker 
community. Celebrating open source collaboration and creativity, the P.O.D. 
System takes inspiration from adidas' iconic 90s 'Point of Deflection System' 
technology. Engineered with a podular sole unit, the silhouette features a new 
tooling built for the purpose of creating natural motion, flexibility and 
comfort. Drawing from the past in order to reimagine the future, the P.O.D. 
System represents a new standard in footwear. 

Photo: https://mma.prnewswire.com/media/706152/adidas_Originals_Migos.jpg

To celebrate the launch, a group of global creators including Victor Ma, Cali 
Thornhill DeWitt, DJ Clark Kent and more, were invited to spend the day at the 
P.O.D.S. Maker Lab in London's Shoreditch neighbourhood. Led by the Brooklyn 
Farm and the adidas Originals design team, guests were given the opportunity to 
experience the adidas Originals design process first hand. Guided by Senior 
Vice President of Design Nic Galway, Head of Product Morgan Boeri, and Design 
Director Remy Eyraud, the guests took inspiration from the industrial setting 
in order to create unique interpretations of the P.O.D. System.
 
Attendees were encouraged to mix and match P.O.D.S. components with classic 
Originals elements. Utilizing various machinery onsite - from laser etching and 
heat press, to a custom chainstitcher that added a handcrafted touch, the 
guests were immersed in the full footwear experience. adidas Originals 
designers, customisers, and local makers and students supported our creatives 
throughout the workshop and assisted them in crafting a one-of-a-kind shoe, 
which was theirs to keep.

Throughout the day, adidas Originals creator Pharrell Williams joined 
participants in the Maker Lab, offering direction and inspiration. 
Transitioning from day to night, live performances by Migos, with a special 
guest set with Pharrell Williams, Suspect OTB and DJ Benji B, served as a 
celebration of the adidas Originals creative spirit - championing art, music, 
style, and culture through design and collaboration.
 
The P.O.D. System will be available globally on June 16th at adidas Originals 
locations and at adidas.com.   

#PODSystem  
adidas.com/PODSystem 

Imagery for P.O.D. System Launch can be downloaded here ( 
https://www.dropbox.com/sh/4j2sy3aqmn1lfh6/AADhC7IHsGAVlrwxeHHbQZ_ta?dl=0 )

About adidas Originals:
Inspired by the rich sporting heritage of adidas - one of the world's leading 
sports brands and a global designer and developer of athletic footwear and 
apparel - adidas Originals is a lifestyle brand founded in 2001. With the 
adidas archive at its foundation, adidas Originals continues to evolve the 
brand's legacy through its commitment to product innovation and its ability to 
filter the creativity and courage found on courts and sporting arenas through 
the lens of contemporary youth culture. Marked by the iconic Trefoil logo that 
was first used in 1972 and championed by those that continue to shape and 
define creative culture, adidas Originals continues to lead the way as the 
pioneering sportswear brand for the street. 

Photo: https://mma.prnewswire.com/media/706153/adidas_Originals_3.jpg
Photo: https://mma.prnewswire.com/media/706154/adidas_Originals_1.jpg 

SOURCE: adidas Originals

CONTACT: Sarah Louise Driscoll, sarahlouise.driscoll@adidas.com
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