Country for PR: China
Contributor: PR Newswire Asia (China)
Saturday, July 21 2018 - 00:00
Hainan Airlines and BBC Global News sign a major new deal
HAIKOU, China, July 20, 2018 /PRNewswire-AsiaNet/ --

Hainan Airlines and BBC Global News today signed a major new deal at a special 
signing ceremony at the BBC's headquarters in London to celebrate their 

Logo - 

Yufei Wang, Vice President, Branding, Hainan Airlines and Jim Egan, CEO, BBC 
Global News, spoke about the significance of this strategic commercial 
partnership which will see BBC StoryWorks, the award-winning content marketing 
division of BBC Global News, produce digital and video content for Hainan 
Airlines to mark the launch of its new route and the beauty of its 

Jim Egan said: "We are delighted to be continuing our partnership with such a 
prestigious Chinese brand as Hainan Airlines. We look forward to working 
closely with them, developing and delivering a range of creative content that 
will bring their brand and services to life for our global audience." 

Yufei Wang said: "Metaphorically speaking, Hainan Airlines has built an air 
bridge connecting different cities and regions worldwide, while BBC Global News 
has built a cultural bridge communicating the diversity of the world in the 
form of unique and genuine reports. Our cooperation will not only promote 
cultural exchanges and integration between China and the UK, but also help in 
cultivating a healthy and closer relationship between the two countries. With 
the support of the content created by BBC StoryWorks, we expect to enhance our 
influence across the world by making more travellers aware of our services."


BBC  World  News  and,  the  BBC's  commercially  funded  
international  24-hour  English  news  platforms,  are  owned and  operated  
by  BBC  Global  News  Ltd.  BBC  World  News  television  is  available  in  
more  than  200  countries  and  territories  worldwide,  and  over  454  
million  households  and  3  million  hotel  rooms.  The  channel's  content  
is  also available  on  178  cruise  ships,  53  airlines,  including 13 
distributing  the  channel  live  inflight,  and  23  mobile  phone networks.  offers  up-to-the-minute  international  news,  in-depth  analysis  
and  features,  including  BBC  Capital,  BBC  Culture,  BBC  Future  and  BBC  
Travel,  for  PCs,  tablets  and  mobile  devices  to  more  than  95 million  
unique  browsers  each  month.


BBC StoryWorks is  the  content  marketing  division  of  BBC  Global  News,  
with  teams  on  the  ground  in  New  York,  London,  Dubai,  New  Delhi,  
Beijing,  Singapore  and  Sydney,  ensuring  access  to  a  global  network  
of  creative  excellence  as  well  as  expert  regional  knowledge.  It  
works  with  clients  to  develop  and  deliver  commercial  branded  content  
and  the  sponsorship  of  BBC  editorial  across  BBC  Global  News' digital  
and  TV  platforms,  as  well  as  digital  services  provided  by  BBC  
Studios  and  BBC  World  Service.      

Hainan Airlines

Hainan Airlines has recently been named a SKYTRAX five-star airline for the 
eighth consecutive year by leading global airline and airport review and 
ranking site SKYTRAX in the 2018 SKYTRAX World Airline Awards. The airline also 
moved up the rankings to claim eighth place in the 2018 roster of SKYTRAX's 10 
top-ranking airlines. On the back of the success in bringing the airline into 
full compliance with international standards, Hainan Airlines has actively 
joined other players in the civil aviation sector to support the development of 
the country while focusing on developing the international aviation markets for 
Chinese new hub cities. In the first half of 2018, the company rolled out 
several long-haul international services, among them, Haikou-Sydney, 
Shenzhen-Brussels, Shenzhen-Madrid, Changsha-London and 
Shenzhen-Tianjin-Vancouver. The launch of further routes, including 
Guangzhou-Tel Aviv, Shenzhen-Zurich and Shenzhen-Vienna, is scheduled to follow 
in the second half. 

SOURCE  Hainan Airlines Co., LTD