Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, August 30 2018 - 14:00
AsiaNet IFA 2018 – The Leading Global Consumer Electronics Trade Fair Opens in Berlin on August 31st
BERLIN, August 30, 2018 /PRNewswire-AsiaNet/ --

IFA video footage for journalists available at the IFA Global Broadcast Center

The IFA in Berlin is the global leading trade fair for consumer electronics and 
home appliances and will take place from August 31 to September 5 at the 
fairgrounds of Messe Berlin.

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The worldwide leading brands will present their latest consumer electronics and 
household appliances products and numerous innovations making their debut at 
IFA will draw visitors into the exhibition halls.  From September 2 to 
September 5, the IFA Global Markets - Europe's biggest B2B-Sourcing-Platform in 
the location "STATION-Berlin" - will complete the exhibition.

Last year's big success - IFA NEXT 2018, the successful innovation platform for 
start-ups will be extended substantially. The six theme days will be dedicated 
to presentations, panel discussions and pitches. Innovative companies, research 
institutes and organizations will present their ideas for future markets.  

This year's newcomer: Shift Automotive! The new Future Mobility Convention is a 
cooperation between Geneva International Motor Show, Palexpo, IFA, and Messe 
Berlin and will take place for the first time at IFA on September 4 and 
September 5. Here, it's all about new technologies which will change mobility.

The trend in 2018: Artificial intelligence. Smart and connected products are 
expected to become more convenient by speech recognition. Besides, the devices 
are supposed to become adaptive. There will be increased focus on personal 
health, too. The range of products for the improvement of well-being is 
increasing also.

The media partner, will be supplying journalists with comprehensive 
moving-image material covering IFA 2018. Material on the Opening Gala, trade 
fair impressions and interviews with exhibitors and industry experts will be 
obtainable at the Global Broadcast Center.

Dirk Ashauer GmbH, Oberländer Ufer 180-182, 50968 Köln 
Tel.: +49-(0)221-78-87-95-52
Tel.: +49-(0)178-7921-90-69 
Fax: +49-(0)221-78-87-95-90

Source: GmbH