Country for PR: United States
Contributor: PR Newswire New York
Monday, November 05 2018 - 10:00
AsiaNet
Real estate start-up RuListing posts record growth, looks to investment round
TORONTO, Nov. 5, 2018 /PRNewswire-AsiaNet/ -

Real estate disruptor, www.RuListing.com soared across the U.S., Australia and 
Canada, as Founder Susan Joynt ( https://ca.linkedin.com/in/susanjoynt ) 
switches gears to investment, heading into Property Portal Watch's November 
Conference in Madrid ( 
http://www.propertyportalwatch.com/conference/madrid-13-16-november-2018/ ).

www.RuListing.com brings innovation to traditional real estate business models. 
October usage surged to 12,000 subscribers and 30,000 monthly site visitors 
with buyers and renters actively posting where they're looking for a home, and 
sellers are privately messaging them. With a LinkedIn-like concept for real 
estate, homeowners can connect with buyers and renters privately, ahead of 
advertising their house on the market. 

RuListing is the next wave of disruptors to hit the real estate industry and is 
now seeking strategic investors to leverage assets and drive continued 
in-market success. RuListing challenges second generation disruptors whose core 
revenue is derived from agent advertising and memberships. Topping $1B in 2017 
revenue, 70% from Premier Agents ( 
https://therealdeal.com/2018/02/08/zillow-revenue-tops-1b-in-2017/ ), Zillow 
depends on 1.3M agents spending $9B U.S. on advertising annually. 

Gary Keller ( https://www.linkedin.com/in/kellergary/ ) Chairman Keller 
Williams and Brad Inman ( https://www.linkedin.com/in/brad-inman-8576b/ ) 
Chairman Inman News, had a lively discussion on whether third generation tech ( 
https://www.inman.com/2018/07/23/watch-gary-keller-on-the-drastic-changes-coming-for-real-estate/?utm_content=bufferf176d&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer/ 
) enables agents, or disrupts second generation classifieds. Brad Inman 
reported, The lion roared: my talk with Gary Keller ( 
https://www.inman.com/2018/07/26/the-lion-roared-my-talk-with-gary-keller/?utm_source=dailyheadlines&utm_medium=email&utm_campaign=localnewsletter&utm_term=&ut 
m_content=685612_default_readmore_1 ), since this round of real estate 
disruption remains hotly debated.

Yet, transacting privately has held steady in the U.S. at 10-13% ( 
https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics ) 
despite sell-side innovation. Joynt believes real estate is such a personal, 
high risk investment that "connecting buyers and sellers together privately is 
only the first step. People will continue to hire agents to facilitate the 
primary transaction." However, without the advertising expense, agents have 
more flexibility on fees.

Mitula Group Chairman and industry visionary Simon Baker ( 
https://www.linkedin.com/in/stbaker/ ), insightfully encourages the real estate 
industry to explore beyond the primary transaction, shifting to secondary 
transactions ( https://www.youtube.com/watch?v=zI0yutY9SXI ) and alternative 
monetization models. Mitula's 'getting closer to the transaction' strategy is 
on track for record Q3 2018 results ( 
http://www.propertyportalwatch.com/mitula-group-third-quarter-update-on-track-for-record-results-in-2018/ 
).

Service providers shifting toward secondary transactions, including lucrative 
financial and insurance services, now have RuListing's buy-sided database to 
geo-target ads and build a digital footprint. Joynt promotes acquiring both 
sides of a marketplace with this industry shift to position for the emergence 
of AI, blockchain and revolutionary new models of homeownership. 

As disruption unfolds, industry investment continues strong with Softbank's 
recent $400 million investment in OpenDoor ( 
https://techcrunch.com/2018/09/27/opendoor-just-raised-400-million-in-funding-from-softbanks-vision-fund/ 
) led by Justin Wilson ( https://www.linkedin.com/in/justinwilson/ ). Canada 
heats up with Purplebricks acquiring Comfree ( 
https://www.cbc.ca/news/business/discount-real-estate-1.4787422 ),  Zillow in 
Canada ( 
https://www.newswire.ca/news-releases/zillow-adds-first-canadian-listings-to-mobile-app-and-website-697673511.html 
) and powerhouse Realtor.ca's, listedbyseller.ca. ( https://listedbyseller.ca/ )

For further information: Susan Joynt, susan@rulisting.com

SOURCE: RuListing