Country for PR: China
Contributor: PR Newswire Asia (China)
Monday, November 05 2018 - 22:49
AsiaNet
Approved by UFI, AWE 2019 continues to deliver craftsmanship and quality
SHANGHAI, Nov. 5, 2018 /PRNewswire-AsiaNet/ --

Hosted by China Household Electrical Appliances Association, AWE was approved 
by the Global Association of Exhibition Industry as a UFI Approved 
International Event in September 2018. As the only approved show of the 
Asian-Pacific region in the category of home appliances and consumer 
electronics, AWE was recognized by this global authority in scale, history, 
global influence and commercial value.

Photo - https://photos.prnasia.com/prnh/20181105/2289249-1 
(caption: AWE UFI)

Appliances & electronics World Expo (AWE) took only 25 years to catch up with 
established global exhibitions that have a history of more than half a century. 
This speed is amazingly fast. Always trying to improve, AWE sped up, changing 
from a biennial event to an annual one, while expanding its portfolio from home 
appliances to include more technology fields to witness technological changes 
and foresee industry directions. 

Going global on a fast pace, AWE will join hands with AMK, German Modern 
Kitchen Association, to put up a show under the theme of "Future Living" along 
with more than ten members of AMK as a group including MHK, Kessebohmer, 
Hettich, Naber, Schott, Dein-Konfigurator , Vauth-Sagel, Ninka, Carat and 
nobilia at AWE 2019.

As the Chinese market grows fast and experiences a critical transformation, 
Chinese consumers, particularly the rising middle class, go beyond traditional 
individual kitchen appliances to pursue high-end, customized, built-in kitchen 
appliances as a way of improving life quality. It's safe to say that the modern 
kitchen has great potential to be unleashed in China. Delivering the highest 
level of manufacturing in ovens, steamers, built-in kitchen appliances and 
integrated kitchens, German-made appliances combine functions with aesthetics, 
meeting the demand of Chinese consumers in a perfect way.

The participation of leading German cabinet makers and appliance makers such as 
nobilia at AWE 2019 attests not only to their determination to expand in the 
Chinese market with their cutting-edge products and advanced technologies but 
also AWE's position as a global platform for industry players to establish 
high-quality home experience and do strategic promotions with its ideal 
scenarios, users and interactive environment.

Please save the date and apply for the free tickets at awe.com.cn.

Thomas Wang
+86-10-67093609
Thomas@cheaa.com

SOURCE: China Household Electrical Appliances Association
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