Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, November 27 2018 - 01:07
All Things New Come Through CIFF Guangzhou, the Most Influential Platform for Trade and Product Launch
GUANGZHOU, China, Nov. 26, 2018 /PRNewswire-AsiaNet/ --

The 43rd edition of CIFF (China International Furniture Fair) will take place 
in Guangzhou over two phases, divided according to product sector: the first, 
from 18 to 21 March 2019, is dedicated to home furnishings, outdoor and leisure 
furniture, home decor and home textiles; the second, from 28 to 31 March, will 
be for office furniture, hotel furnishings, accessories, metal furniture, and 
furnishings for public spaces and reception areas, as well as materials and 
machinery for the furniture industry.

Without a doubt, excitement and innovation are the key words of the next 
edition of CIFF Guangzhou which, completely reinvented, will host over 4,100 
exhibitors gathered in an exhibition space extending over 760,000 square metres.

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"Platform of first choice for launch of new products and trade"; this is indeed 
the theme of the 43rd edition, a theme emphasising CIFF's constant commitment 
to offering a global platform that best launches exhibitors' innovations, 
taking great care to welcome sector professionals, including the growing number 
of foreigners among them. In fact, over the years, CIFF has consistently come 
in first place with the highest number of overseas buyers compared to all other 
Chinese trade fairs, recording 30,000 foreign operators amid its total 200,000 
visitors, testifying to CIFF's worldwide value and interest.

CIFF is thus proving to be the proud leader and reflection of a rapidly growing 
China, not only from an economic point of view but also, and above all, from 
the standpoint of a culture of good living. It follows that all the latest 
Chinese trends and proposed products, increasingly sought-after in terms of 
design and quality, will be represented here.

A Fair Reinvented

CIFF is a fair capable of continually reinventing itself, responding to the 
needs of exhibitors and visitors, providing the best organisational solutions, 
hosting the most important brands, and offering a complete exhibition 
experience thanks to the organisation of numerous events and seminars, as well 
as the creation of a commercial atmosphere and comfortable environment, 
furnished with functional and refurbished reception and meeting areas and VIP 

The fair has also reinvented its image. In fact, this year CIFF will be 
promoted with a single image that integrates the content of the entire 
furniture industry supply chain represented at CIFF, portraying all five of the 
main categories with corresponding main colours and iconic furniture pieces.

The New Layout

One of the aspects that makes CIFF unique is undoubtedly its representation of 
the entire supply chain of the furniture industry: from home furnishings, home 
decor and home textiles to outdoor and office furniture, to CIFM/interzum 
guangzhou, a fair dedicated to components and machinery.

The exhibition layout has been further optimised; the first phase was upgraded 
across the five main categories and the seven areas dedicated to individual 
trends: the high-end import space, design fashion space, whole house custom 
space, soft decoration living space, leisure living space, efficient office 
space, and smart home space. 

Reinforcing the cosmopolitan spirit, as many as three halls, for a total area 
of 90,000 sqm, will be fully devoted to high-end import furnishings, fine 
furniture perfectly suited to the needs of the Chinese market, always in search 
of a better quality of life.

Hall 1.1 will be designated the Design & Exclusive Custom Furniture, featuring 
designer, high-end, modular, and customisable furniture.

Pavilion 2.1 will be the Design Hall, showcasing large, high-level companies 
with captivating designs full of personality.

Companies offering custom furniture and smart home solutions will be spread out 
over Hall 6.1, 7.1, and 8.1.

In the sphere of furnishing accessories and textiles, Pavilion 15.2 will be 
dedicated to an international audience, while lighting brands are featured in 
Pavilion 16.2.

The outdoor and leisure furniture sector will be presented through a variety of 
events and activities such as balcony design contest, garden show, in Area D of 
the fair complex.

The exhibition layout for the second phase, devoted to the Office Show, will be 
further expanded and optimised. The Nanfung International Convention & 
Exhibition Centre, located near the Canton Fair Complex, will be used as Area E 
of CIFF dedicated to smart offices and support products suitable for providing 
intelligent solutions.

CIFM/interzum guangzhou will host activities to provide a professional platform 
of the highest level for materials and technologies used in furniture 

Upgraded Events

To offer a preview of the trends in the furniture world, during its next 
edition, CIFF will devote a large space to a rich programme of design 
activities and exhibitions, including the Home Furnishing Design Show, China 
Interiors & Decorations Conference, Global Garden Lifestyles Festival, and 
Office Life Theme Pavilion. Not to forget this year's latest innovation: the 
Global New Home Products Theme Show, a thematic exhibition created in 
collaboration with to select innovations in the following areas: 
personalisation, living room, dining room, bedroom, and outdoor furniture.

The Ten Degree Parallel Space Exhibition brings together CIFF,, 
ten important designers, and ten well-known home furnishing companies to 
represent various interactions within design. Visitors can follow the 
exhibition on a map highlighting its ten most exciting moments in order to 
better understand all the varieties of lifestyle.

The Design Dream Show will present traditional brands in an innovative way, 
featuring both designer brands and emerging Internet brands and focusing on 
public welfare, green design, and green marketing, using technology to create 
domestic spaces with holographic projections.

Smart Home of Young People, realised in collaboration with Liang Jinghua, 
internationally renowned designer and honorary consultant of the Hong Kong 
Indoor Designer Association and Tubatu, the largest web decoration platform in 
China, provides the most innovative design solutions for the homes of 
enterprising young people.

See you at CIFF Guangzhou, 18-21 March and 28-31 March 2019!

For further information on CIFF: 
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SOURCE: China International Furniture Fair (Guangzhou)