Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, December 07 2018 - 01:11
Vitality-linked Insurers to Get 100 Million People 20% More Active by 2025
LONDON, December 6, 2018 /PRNewswire-AsiaNet/ --

    Building on the results of the largest behaviour change study on physical 
activity, Vitality and its global network of insurers have collectively 
committed to improving the health of millions over the next seven years. This 
is in line with the World Health Organizations' Global Action Plan on Physical 
Activity, which aims to address the dramatic growth in lifestyle diseases, 
caused in part by a lack of exercise.  

    To view the Multimedia News Release, please click:

    Incentives and Physical Activity, conducted by leading independent research 
institute, RAND Europe, found an average 34% increase in activity levels of 
participants using Vitality Active Rewards with Apple Watch. The study examined 
the behaviours of over 400 000 people in the UK, US and South Africa.

    Adrian Gore, Discovery Chief Executive and Vitality founder, revealed the 
findings to leaders, academics, and policymakers from around the world at an 
event in London. The study examined the effect of Vitality Active Rewards with 
Apple Watch on participants' long-term physical activity levels. Key findings 

    A sustained increase in activity of 4.8 extra days a month, which Vitality 
estimates translates into two extra years of life.
Activity increased across all participants, regardless of location, health 
status, age or gender.
'At-risk' participants with a high body mass index (BMI) showed greater 
improvements than others, with increases in activity of 200% in the US, 160% in 
the UK, and 109% in South Africa.  
With these sustained increases in activity, Vitality estimates that within a 
year, participants achieved numerous benefits, such as improvements in blood 
pressure, cholesterol, and cardiorespiratory fitness, as well as lowered 
healthcare costs. 
"This landmark study helps us understand how people can be incentivised to live 
healthier lives," said Gore. "The significance for individuals, the insurance 
industry and wider society is profound."

    Vitality has achieved global scale through successful partnerships with 
leading insurers and the most forward-thinking employers around the world. 
These partners include AIA, Generali, John Hancock, Manulife, Ping An and 
Sumitomo Life, all of whom have committed to making 100 million people 20% more 
physically active by 2025.

    Access more information on the study and the global Vitality network here.

    About Vitality 

    Vitality is a leading behaviour change platform which uses the power of 
incentives, data and behavioural economics to make people healthier and enhance 
and protect their lives. The Vitality Group is responsible for the global 
expansion of the Vitality Shared-Value Insurance model using the capabilities 
of Discovery and its network. Vitality was founded 20 years ago by Discovery 
Limited - a leading financial services company listed on the Johannesburg Stock 
Exchange. For more information, please visit

    The Vitality Active Rewards with Apple Watch programme makes use of a 
comprehensive behavioural science toolkit, encompassing short and long-term 
incentives such as loss aversion and pre-commitment. Short-term incentives 
create a sense of immediacy, with members rewarded on a weekly basis for 
reaching their weekly goals. For a minimal upfront activation fee, members can 
reduce their monthly Apple Watch payments to zero by meeting their physical 
activity goals, including daily exercise and active calorie burn. The two 
components reinforce each other and create an ecosystem of behaviour change.

     (Photo: )



SOURCE: Vitality