Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, December 07 2018 - 02:27
Maison Perrier-Jouet Presents 'Art of the Wild' Universe at Faena Hotel, Miami
MIAMI, December 7, 2018 /PRNewswire-AsiaNet/ --

     An unconventional, unbridled, unexpected takeover  

     Maison Perrier-Jouet presents EDEN by Perrier-Jouet: an ephemeral, 
immersive experience, taking place at Faena Hotel, in parallel with Design 
Miami/, the contemporary art fair that the House has collaborated with for the 
past seven years. On 5th December, the biggest names in Miami came together to 
discover Art of the Wild, the extravagant universe as seen by the House to 
re-enchant the everyday through the presence of unbridled nature. It continues 
to enchant Miami with a packed programme of events.  

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     Maison Perrier-Jouet is taking over Miami, where it unleashed EDEN by 
Perrier-Jouet: an invitation to delve into the House's relationship with art 
and nature that spans back to its foundation. It was the ideal setting for 
spreading Art of the Wild, the House's vision of an unexpected and joyful 
world, where nature reveals itself in all its liberty and exuberance. 
Reflecting this vibrant spirit, Winnie Harlow hosted a party on 5th December 
where people from all horizons were brought together for a unique champagne 

     The House spread Art of the Wild by setting up this space on the beach. It 
was fitted with graphics created by Luftwerk, a creative duo commissioned by 
the House last year to interpret its cultural heritage, in particular the 
anemone motif designed in 1902 by Emile Galle - one of the masters of Art 
Nouveau - that adorns bottles from the Perrier-Jouet Belle Epoque collection. 
The immersion continued with a virtual reality journey that began in the heart 
of the magnetic nature of Art of the Wild and took guests on an exploration of 
the House's cellars in Epernay, Champagne. Rounding things off, a photobooth in 
the same style was set up to capture highlights of the festivities.

     Created for the House by British designer Bethan Laura Wood, HyperNature 
takes the form of a tree with an extravagant, intense presence. It proposes a 
new, whimsical champagne experience where flutes can be "plucked" directly from 
the branches, as a grape might be plucked from a vine. It is also on display in 
the Collectors Lounge of Design Miami/ throughout the fair.

     EDEN by Perrier-Jouet presents two packed days and nights of Art of the 
Wild events, during which guests can taste a selection of Maison 
Perrier-Jouet's cuvees. On the 5th, the House hosted a talk with Bethan Laura 
Wood, organised by Dazed Arts. On the 6th, Maison Perrier-Jouet is welcoming a 
creative brunch with food designer Laila Gohar and sunset cocktails to 
accompany a private trunk show presenting the new jewellery collection by Jade 
Jagger. Rounding off the residency will be the launch of the CR Fashion Book 
Calendar with Estee Lauder. A complete schedule covering lifestyle, fashion, 
food and design, reflecting the House's openness to all forms of creativity.

     At the EDEN by Perrier-Jouet, just as at Design Miami/, the House shares 
its approach to champagne that stands apart from customary codes, stemming from 
its creative freedom and unconventional observations of nature, supported by a 
community of free spirits who share its values. These "Artisans of the Wild" 
come from a variety of creative fields, including design, fashion and 
gastronomy - represented by Bethan Laura Wood, Winnie Harlow and Laila Gohar, 
respectively - as well as art and hospitality. Along with its Artisans of the 
Wild, the House is writing a new chapter in a story that has been unfolding for 
over 200 years.  

     (Photo: )

     Source: Maison Perrier-Jouet