Country for PR: United States
Contributor: PR Newswire New York
Thursday, January 24 2019 - 08:00
AsiaNet
Dynata Announces Tiama Hanson-Drury As New Head of Product Development
DALLAS, Jan. 24, 2019 /PRNewswire-AsiaNet/ --

--Addition to Senior Leadership Team Spurs Shifts

Dynata, a global leader in first-party data and data services, announces that 
Tiama Hanson-Drury is joining the company as Executive Vice President, Product 
Development. Hanson-Drury brings extensive experience in data-driven product 
development and product management in market research and marketing services in 
areas such as data and insights platforms, advertising measurement, and 
strategic planning of product portfolios.

Logo - https://mma.prnewswire.com/media/808175/Dynata_Logo.jpg

Previously, Hanson-Drury was EVP, Global Product, at Zappistore, where she was 
responsible for determining product strategy, product development, and 
execution and implementation.  Before heading Global Product, she was EVP, 
Strategic Products. In this role, she led global technology partnerships and 
launched the company's first advertising measurement solution.   

Prior to joining Zappistore, Hanson-Drury was with Lightspeed, where she held a 
variety of roles, most recently as Director of Product Development, where she 
focused on programmatic, data and mobile products in the fast-paced ad-tech 
arena.  

Along with this move, Bob Fawson, who most recently headed Dynata's product 
development, will now lead the Panel and Partnerships team. Having previously 
led data access and supply for Dynata during his 11 years with the company, 
Fawson will bring his experience and a strategic approach to his new role as 
the company continues to expand its first-party data asset.

Ryan Jantz, who headed the Panel and Partnerships team, will now lead Global 
Operations. Over his 12 years with Dynata, Jantz has served in various 
capacities including sales, innovation, and finance. He will bring his 
experience in measurement and optimization to his new role.

Mark Slobbe, former head of Global Operations, will leave the company after a 
70-day transition period.

In addition to these changes, Yaron Zimmerman, former Chief of Staff, will 
assume the newly created position of General Manager, Emerging Platforms. 
Having successfully filled company positions in corporate planning and sales 
strategy and execution, Zimmerman is uniquely qualified for this 
cross-functional role. Renaud Farrugia, Dynata's Managing Director for France 
and Southern Europe, will transition into the Chief of Staff position.

Gary S. Laben, Chief Executive Officer, says, "Tiama's extensive experience 
with online data product development and platforms will be invaluable as we 
accelerate creation of innovative solutions to help our customers grow. Equally 
important, her experience in sales and business development gives her an 
understanding of the importance of customer relationships in providing products 
that meet client needs." Laben adds, "These organizational changes demonstrate 
our commitment to helping our customers achieve better outcomes and greater 
competitive advantage in a rapidly evolving business environment."   

About Dynata
Dynata is one of the world's leading providers of first-party data contributed 
by consumers and business professionals. With a reach that encompasses 60+ 
million people globally and an extensive library of individual profile 
attributes collected through surveys, Dynata is the cornerstone for precise, 
trustworthy quality data. The company has built innovative data services and 
solutions around its core first-party data offering to bring the voice of the 
customer to the entire marketing spectrum, from market research to marketing 
and advertising. Dynata serves nearly 6,000 market research agencies, media and 
advertising agencies, consulting and investment firms, and healthcare and 
corporate customers in North America, South America, Europe, and Asia-Pacific. 
For more information, go to www.dynata.com.
 
SOURCE: Dynata

CONTACT:  Barbara Palmer, barbara.palmer@dynata.com