Country for PR: United States
Contributor: PR Newswire New York
Thursday, February 07 2019 - 16:00
Global Campaign Offers Pope Francis $1 Million to Try Vegan for Lent to Save the Planet
SYDNEY, Feb. 7, 2019 /PRNewswire-AsiaNet/--

- Paul McCartney, Moby, Mena Suvari and more back campaign led by 12-year-old 

A major global campaign, backed by many celebrities, environmentalists and 
scientists, is calling on Pope Francis to try vegan for Lent to 'help fight 
climate change with diet change'. In return, Million Dollar Vegan (MDV) is 
offering $1 million to a charity of the Pope’s choice should he agree.

Launching internationally, the MDV campaign highlights the devastating impact 
of animal agriculture. It has a greater impact ( 
) on global warming than the fuel emissions from the entire global transport 
sector*, is a leading driver of deforestation and biodiversity loss, and causes 
suffering to billions of animals. These are issues that Pope Francis raised in 
his 2015 Encyclical Letter, Laudato si'. 

In a letter to the Pope written by 12-year-old campaigner Genesis Butler, with 
the help of the Million Dollar Vegan team, Butler outlines the connection to 
climate change and pollution, the inefficiency of animal farming and its link 
to world hunger, extinction of wildlife and suffering of farmed animals.

Butler said: "Farming animals causes much suffering and is a leading cause of 
climate change, deforestation, and species loss. When we feed animals crops 
that humans can eat, it is wasteful. With a growing world population, we cannot 
afford to be wasteful."

Each person who goes vegan for Lent will save emissions equivalent to flying 
from London to Berlin. If every Catholic on the planet participates, that's 
equivalent to the Philippines not emitting CO2 for a year**.

Butler has asked to meet Pope Francis so she can discuss the issues in her 

CEO of MDV, Matthew Glover, commented: "We're launching this bold campaign to 
jolt our world leaders from complacency. For too long they've failed to act on 
evidence of the damage caused by animal agriculture; many have subsidised that 
very industry, but we cannot afford for them to remain silent. We're thankful 
Pope Francis has spoken on these issues, which is why we're asking him to try 
vegan for Lent, and set an example of how we can align our principles of 
compassion with our actions."

MDV is encouraging everyone to try vegan for Lent. Download a free Vegan 
Starter Kit at, and sign a petition asking the Pope 
to try vegan for Lent. 

* Representing 14.5% ( 
) of all anthropogenic greenhouse gas (GHG) emissions, compared to 14% ( 
) GHG fuel emissions from the transport industry.

**Dr Joseph Poore, Oxford University 

Supporters of Million Dollar Vegan
Paul McCartney, Moby, Woody Harrelson, Mena Suvari, Joaquin Phoenix, Evanna 
Lynch, Isabel Lucas, Philip Wollen, Arianwen Parkes-Lockwood, Morgan Mitchell, 
Martin Dingle-Wall, Bridget Malcolm, Chris Mayne, Professor Stuart White (UTS), 
Captain Paul Watson, Dr. Joseph Poore (Oxford University), Dr Neal Barnard MD, 
Dr Caldwell Esselstyn MD. More to be announced.

Media Contact
Heather Ripley
Orange Orchard

Full version of press release, letter, images and videos available here ( 

SOURCE  Million Dollar Vegan