Country for PR: China
Contributor: Xinhua News Agency
Friday, February 01 2019 - 19:57
AsiaNet
Home Is the Only Castle -- ZBOM Home Collection Shows Its Image at Times Square with Jay Chou
NEW YORK, Feb. 1, 2019 /Xinhua-AsiaNet/ --

A promotional movie of one of China's leading home collection brands -- ZBOM 
home collection appeared at the landmark Times Square in New York City on Jan. 
31, 2019, a few days before the Chinese Lunar New Year. The movie, broadcast on 
a huge screen tenanted by Xinhua Screen Media Co., Ltd., extends the best 
wishes to all the friends and Chinese people around the world.

Times Square, often referred to as the Crossroads of the World, is a major 
commercial intersection in New York City. It is one of the world's busiest 
pedestrian intersections and the world's most visited tourist attractions, 
drawing an estimated 40 million visitors annually. As a leading home collection 
brand in China, ZBOM's blink of its movie here is not only a historical step in 
its international strategy, but also a display of a Chinese company's courage 
and determination to make inroads in universal market.

In this 30-second promotional movie, ZBOM and its spokesman -- the famous 
Chinese singer Jay Chou, pay Chinese Lunar New year's greetings to Chinese all 
over the world.

Founded in 1998, ZBOM has gone through more than 20 years of development and 
become a leading brand in the home collection industry. At present, ZBOM has 
owned a super-large scale modern manufacturing base, with a full set of the 
most advanced German HOMAG automatic intelligent NC pipeline, dedicating to 
provide users with high-quality products.

With a thousand stores covering over a hundred cities, ZBOM home collection has 
formed an extensive market layout in China and has started to expand its 
horizon to the overseas market. In recent years, ZBOM established cooperative 
relationships with enterprises of many countries in the world, pushing its 
projects throughout the United States, Australia, the Middle East and other 
regions. It participated in a plurality of large-scale professional building 
materials exhibition including the Las Vegas IBS exhibition, Sydney Design 
Build Exhibition and Dubai Big 5 Exhibition. 

In future, ZBOM pursues to become a Chinese enterprise comparable with 
international top home collection brands, leading the direction of worldwide 
home collection evolution and becoming a respected global enterprise.

Source: ZBOM

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