Country for PR: China
Contributor: PR Newswire Asia (China)
Sunday, February 10 2019 - 19:20
Vivo Unveils New Visual Brand Identity
SHENZHEN, China, Feb. 10, 2019 /PRNewswire-AsiaNet/ --

Vivo has recently unveiled its new visual brand identity to signify the 
company's innovation and appeal to a global audience. The new visual identity 
includes a new company logo, a unique Vivo brand color and exclusive Chinese 
Language and English Language Vivo fonts. 

"Vivo has evolved from a follower to a leader in the tech and lifestyle 
industry." said Spark Ni, Senior Vice President of Vivo. "Through the new 
branding, we hope to redefine the brand's positioning in technology and 
innovation and express our brand vision of 'enjoying the extraordinary' with 
young consumers around the world through Vivo's unique visuals and creative 

Vivo partnered with renowned Danish designer Bo Linnemann to design the new 
logo. The new logo features simplified lines and sharpened angles to reflect 
the forward-looking spirit of Vivo. 

The company has also revamped its "Vivo Blue" color by using a more saturated 
shade of blue as a result of a study by Vivo to better understand consumer 
visual habits and their visual receptiveness to digital displays. The new color 
is deemed more soothing to the eye and the color is the ideal visual backdrop 
for the company's creative and expressive character. 

Vivo has also revealed its English Language VivoType font, which comes with 6 
weights and 2 widths, plus the Chinese Language VivoType font in 2 weights, to 
ensure that the fonts can be adapted seamlessly to different regions and 
languages. The new English Language and Chinese Language VivoType fonts are 
designed by Bo Linnemann and Chinese calligrapher Qiu Yin respectively.

"Vivo is not only an industry leader in the smartphone technology, but also a 
brand that is willing and genuine in its communications with consumers. 
Building on Vivo's strong international visibility and influence, this new 
visual brand identity will better channel the brand's character and 
attractiveness." said Bo Linnemann, Contributing Designer to Vivo's branding 

The new branding will be updated to VI systems and rolled out to offline 
channels with immediate effect.
caption:The Vivo logo is revamped to reflect the energetic and futuristic brand 
caption:The official Vivo Blue color is more saturated and designed to be 
soothing to the eye

About Bo Linnemann

Bo Linnemann has influenced Danish design since the beginning of the 1980's. He 
has been awarded the Danish Design Prize for graphic design for 17 times and 
has also received a number of international design prizes such as Red Dot. He 
has designed the font for international brands including Carlsberg, Microsoft, 
Coca Cola and Ikea.

About Qiu Yin

Qiu Yin is a Chinese font design master and renowned hard-pen calligrapher. He 
won the 1985 National Chinese Pen Calligraphy Competition, and the first 
international hard-pen calligraphy competition in 1988. He designed the font 
for the 2010 Guangzhou Asian games emblem.

About Vivo

Vivo is a leading global technology company committed to creating trendsetting 
smart mobile innovations and services. Vivo is devoted to forming a vibrant 
mobile internet ecosystem, and currently owns and operates an extensive network 
of research operations, with R&D centers in the US (San Diego) and China 
(Dongguan, Shenzhen, Nanjing, Beijing and Hangzhou). These centers focus on the 
development of cutting-edge consumer technologies including 5G, AI, mobile 
photography and next-generation smartphone design. 

By the end of 2017, Vivo had over two hundred million users enjoying its mobile 
products and services around the world. Vivo is present in 18 markets globally 
and features offline retail stores in over 1,000 cities worldwide.


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