Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, April 12 2019 - 11:00
Valmont Barcelona Bridal Fashion Week Conquers the World's Bridal Fashion in Its Biggest Event
BARCELONA, Spain, April 12, 2019 /PRNewswire-AsiaNet/ --

The fair dedicated to bridal fashion organised by Fira de Barcelona will hold 
its biggest ever edition between 23 and 28 April in the Montjuic venue, with 
the presence of 35 names on the runway and more than 400 brands at the trade 
fair, 74% of them international from 34 countries. 
Photo -
Logo -

Logo -

The VBBFW 2019 fashion shows will set next season's trends with more than 900 
gowns over 4 days, while the trade fair, which take place between 26 and 28 
April, will see more than 28,000 bridal gowns, grooms outfits, cocktail and 
evening wear. 

Among the new features this year are Marchesa the US brand founded by the 
English designers Georgina Chapman and Keren Craig and one of the favourites of 
celebrities for stepping out on the world's red carpets, which will present its 
Spring 2020 collection in a show at Barcelona Bridal Night, the fair's gala 
night; The Atelier, the Malaysian fashion house that since 2017 has had Jimmy 
Choo, master shoe designer, as the creative director of its bridal collections; 
and Zac Posen, the famous US designer who will show his latest collections in 
his line ZAC Posen in Barcelona, among many others.

VBBFW will again hold the "Elle International Bridal Awards", which in the 2018 
edition, also held in Barcelona, were given to Carolina Herrera, Reem Acra, 
Viktor & Rolf Mariage, Carlo Pignatelli, and the Spanish companies Pronovias 
and Sophie et Voilà , among other big names. 

US, China and Spain as leaders 

China is the largest producer in the world, the US is consolidated as the 
market leader and Spain is the largest producer in Europe and second largest 
exporter in the world. These are the conclusions of the new study "Millennial 
and Gen Z Brides", commissioned by the VBFW and carried out by IESE lecturer 
Jose Luis Nueno, which analyses the new consumer patterns marked by Millennials 
and Generation Z (Gen Z), made up of always on digital natives, who are 
strengthening the evolution of the retail channel towards new technologies and 

Link to video and photos

Source:  Fira de Barcelona