Country for PR: Malaysia
Contributor: Bernama News Agency
Thursday, April 11 2019 - 20:47
Kuala Lumpur Becomes the Capital of the Asian Football Industry
KUALA LUMPUR, Malaysia, Apr. 11, 2019 /Bernama-AsiaNet/ --

The First Asia Edition of World Football Summit (WFS) lands in Kuala Lumpur 
Malaysia to inspire and empower the Asian football industry

On 29th and 30th April, the first edition of World Football Summit Asia (WFS 
Asia) will connect close to 2,000 professionals from the sports and football 
industry to discuss the most relevant industry topics and generate business 
opportunities in Kuala Lumpur, Malaysia.

The two-day summit will witness Sunway Pyramid Convention Centre gathering 
international attendees from more than 50 different countries. It is expected 
to host more than 22 exhibitors where 70% of them will be executives and 
accompanied by more than 70 football clubs, turning the summit into a 
congregation of who-is-who of the Asian and international football industry.

Speaking at the pre-summit press conference, Mohan Rajaratnam, CEO of World 
Football Summit Asia shared: “Football is the most globalized sport in the 
world, transcending boundaries and overcoming differences in culture and 
backgrounds, uniting people through a shared passion. Starting with Malaysia, 
the summit aims to increase the level of awareness and share industry knowledge 
to improve and enhance various aspects of the game in Asia as a credible 
industry platform. The game is truly loved by all in the region and there is 
much potential to unearth and develop to elevate the overall standards of the 
Asian football landscape.” 

The components of the summit will include both a main stage and industry talks 
which companies and clubs will share, discuss and present their ideas, industry 
trends to audiences, an expo area where companies will exhibit and showcase 
their latest products and services, a networking area in which certain 
platforms will be offered for attendees to meet and generate opportunities and 
the StartCup, a competition in which a selection of 7 startups will pitch their 
business idea to entrepreneurs, investors, companies and media.

LaLiga, the Global Partner of WFS shared: “Since its inception, we have 
supported WFS in its initiative to organize an international edition, and it 
was clear that Asia was the right place to start as majority of the world’s 
population is situated here. Kuala Lumpur is a great choice due to its 
strategic location, existing large fan base, exceptional football culture, and 
its growing economy with rising purchasing power. We are extremely confident 
that first edition of the summit outside of Europe will be a huge success 
contributing to the development of football in the Asian region,” – Ivan 
Codina, Managing Director of SEA, Australia, Japan & South Korea, LaLiga.

The summit boasts a first-class line-up of speakers such as Oscar Mayo, 
Director of International Development of LaLiga, H.R.H. Tunku Ismail, Chairman 
of the MFL; Dato’ Windsor John, General Secretary of the AFC; Luis Vicente, 
Chief Digital Transformation & Innovation Officer at FIFA, Pere Guardiola, 
Founder & CEO at Media Base Sports. More than 60 speakers will discuss topics 
related to the importance of the Asian football industry, the emergence of 
eSports, fan engagement, the landscape of audiovisual rights, women’s football, 
antiprivacy efforts, technology innovation in the game, and many others. Top 
clubs and leagues such as FC Barcelona, Juventus, Arsenal, Manchester United, 
Paris Saint Germain, Borussia Dortmund, LaLiga, Bundesliga, and the Premier 
League will participate among top business brands such as Rakuten, DAZN, AON, 
Twitter and Lagardère at the summit.

Additionally, we have more exciting highlights of the summit. This includes the 
first ever eSports-Football Championship (EFC), taking place just before the 
summit. Endorsed by EA Sports, we will have 32 esports athletes from 15 
different countries in Asia competing in the tournament. Moreover, a 
grassroots-level initiative called Project Kick-Off will be launched based on a 
partnership between World Football Summit (Asia) and Habitat for Humanity, an 
international NGO. As part of the partnership, various football clubs and 
players will be lending their time and expertise to impart important life 
skills to children and empower them to develop sustainable living in 
underserved communities. Additionally, the summit will be hosting friendly 
matches between football legends from La Liga and ASEANS. These legends will 
include the likes of Fernando Morientes, Luque, Christian Karembeu, Gaizka 
Mendieta, Zainal Abidin Hassan, Fandi Ahmad, Le Cong Vinh, Bambang Pamungkas 
and many others. 

Tickets to the WFSA are currently available for online purchase. For 
registration and event details, please visit For any registration inquiries, please 

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