Country for PR: United Kingdom
Contributor: PR Newswire Europe
Saturday, April 13 2019 - 23:44
YSL Beauty: A Unique Music Road Trip in the Heart of Palm Springs
PALM SPRINGS, Calif., Apr. 13, 2019 /PRNewswire-AsiaNet/--

Picture a sun-soaked Californian desert valley, where music lovers come to 
A dusty road, lined by palm trees; a gas station appears in a distant heat 
haze. But all is not as it seems.

For the very first time in 2019, YSL Beauté pushes the boundaries with a 
fantastical custom creation beauty adventure like no other, set in the heart of 
Palm Springs; a voyage to a musical fantasy come to life. 

Follow our makeup ambassador Kaia Gerber and Tom Pecheux, Global Beauty 
Director for YSL Beauté, when they take us on an intrepid roadtrip, Our heroes 
ride into the desert on a journey that could only be embodied by the spirit of 
YSL Beauté. Discover their adventures and two especially created rocking looks 
on our social media channels:

YouTube : 
Instagram : 

First stop, driving through Cathedral City on Route 111, pull up to the 
forecourt of the YSL BEAUTY STATION, where the Rouge Volupte Shine 
towering-high lipstick sign, open-topped cars and tour bus awaits, beside 
shocking pink gas pumps and a field of heart-shaped balloons in reference to 
the asymmetric black balm heart of the new Volupte Plump-in-colour. 

Behind the YSL BEAUTY STATION, step into the POP-UP STORE to experience the 
brand's new and best-selling makeup essentials while discovering the campaigns 
of Kaia Gerber. 

You will enjoy 4 areas dedicated to:

- Touche Eclat Radiant Touch, the iconic pen and Touche Eclat High Cover, the 
new natural-looking high cover concealer 
- Rouge Volupte Shine, the legendary moisturizing lipstick and Volupte 
Plump-in-colour, a new lipstick with a rock and subversive black balm heart 
that makes our lips feel plumper 
- MAKE IT YOURS an exclusive opportunity to customize your favorite YSL 
- Tom Pecheux Palm Springs Makeup Looks

Above and beyond products, visitors will experience unique interactive moments 
such as an exclusive makeup vending machine, a virtual mirror to instantly try 
on over 50 shades, all while discovering the two rocking-looks by Global Beauty 
Director Tom Pecheux: 

Editorial Look 1 "Watch Me Glow", Volupte Plump-in-colour 1, Touche Eclat High 
Cover And Touche Eclat Shimmer Stick Meet Dazzling Sequin Crush 1, 4 and 7 eye 
shadows, combined for the ultimate radiant glow. 

Editorial Look 2 "Feel My Beat", as All Hours Foundation And Mascara Volume 
Effet Faux Cils Star Alongside Rouge Pur Couture The Slim 1 and 8 for 
irresistible matte perfection, achieving the perfect makeup for the night.

Make your mark, create your signature: the dusty road lies ahead. 

Now only the party awaits…


April 12th : 3PM – 8PM 
April 13th : 10AM – 8PM
April 14th : 10AM – 8PM


Yves Saint Laurent Beauty gives body and soul to a style. Completely liberated, 
it asserts itself as a collection of icons, with each creation driven by 
boldness, youth and the avant-garde. In the wake of Saint Laurent, who 
showcased the spirit of the times for nearly 40 years, YSL Beauty continues its 
unbridled love affair with women to create, shape and develop modernity. No 
compromise. Your own rules. Now.


Lars Seifert 

Source: YSL Beauty