Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, April 15 2019 - 18:40
#RosaceaNoFilter: Online Influencers Take the Lead in Raising Rosacea Awareness in Galderma's Empowering Rosacea Awareness Month Social Media Campaign
LAUSANNE, Switzerland, April 15, 2019 /PRNewswire-AsiaNet / --

As part of its ongoing commitment to raising awareness of rosacea and the 
hidden burden of the disease, Galderma is collaborating with top social media 
influencers this Rosacea Awareness Month, to encourage people with rosacea to 
speak up and share experiences of the beyond the visible impact of living with 
this distressing skin disease

Building on the success of its Rosacea: Beyond the visible disease awareness 
campaign, Galderma is uniting with top rosacea influencers to launch an 
empowering social media awareness movement during Rosacea Awareness Month 
(April): #RosaceaNoFilter. 

Led by popular online influencers with the aim of continuing conversation about 
the true burden of rosacea, #RosaceaNoFilter is encouraging those with rosacea 
to share their personal experiences of living with the skin disease in the form 
of 'selfie' posts on social media, and to feel empowered to speak up about the 
beyond the visible impact.

Online influencer and campaign ambassador Lex Gillies (@TalontedLex) says: "For 
many people, myself included, rosacea is more than just a visible skin disease 
– it is a constant daily struggle. The very visible nature of rosacea means 
that we often feel self-conscious and are aware of the judgements of others, 
which can feel very isolating. This is why we need to bring people together, 
and Rosacea Awareness Month is the perfect opportunity to connect the rosacea 
community and use our unified voice to raise awareness, break the stigma, and 
educate people about the hidden realities of this disease."

The true extent of the psychosocial burden of rosacea – a skin disease 
affecting an estimated 415 million people worldwide1 – was explored in an 
expert-authored report titled Rosacea: Beyond the visible, published in 2018. 
Approximately 82% of people surveyed felt their rosacea is not fully 
controlled, and over half of those in active employment (55%) said that it 
impacted their work productivity. About 86% admitted to substantially changing 
their behavior to avoid triggered flare ups, as a result experiencing a strain 
on their everyday lives.2 

"We should be proud to share our no filter experiences of living with rosacea," 
says Lex, "By posting our #RosaceaNoFilter selfies, we can inspire others to be 
open and speak out about the true challenges we face with rosacea, as well as 
sharing useful hints and tips to support each other."

As part of its continued commitment to understanding rosacea and its impact 
beyond visible symptoms, Galderma further explored rosacea burden in recent 
'online community' research involving over 130 people with rosacea and their 
spouses, spanning 4 countries. Insights from the research suggested that many 
people with rosacea may not be reconsulting with a healthcare professional 
after losing faith due to previous negative experiences with prescribed 
medications or even their dermatologist. As a result, many resort to adopting a 
short-term approach to treatment, choosing to self-treat with over-the-counter 
skincare products when flare-ups occur, rather than seeking advice from medical 

Rosacea experts are encouraging people to talk about the true personal burden 
with their healthcare professional. "During your next rosacea consultation, do 
not be afraid to bring up the burden you may be facing," says Dr Melinda 
Gooderham, Medical Director, SKIN Centre for Dermatology and Assistant 
Professor, Queen's University, Ontario, Canada, "Let us know about the 
emotional impact this skin disease is having in your daily life, not just the 
visible features. We are here to listen to your concerns, support and come up 
with the best treatment plan to address these concerns. Rosacea goes beyond 
what is visible on the skin."

"Galderma is committed to gathering insights that enable us to tailor our 
approach to better support the needs of those patients with rosacea and help 
improve clinical outcomes in this often under-prioritized disease area," says 
Kamel Chaouche MD PhD, Head of Global Medical Affairs Rx SIG, Galderma Nestlé 
Skin Health, "Rosacea Awareness Month is the perfect opportunity to build on 
the momentum of our Rosacea: Beyond the visible campaign and encourage even 
more people with rosacea to find their voice and share their experiences."


Gether L, Overgaard LK, Egeberg A, Thyssen JP. Incidence and Prevalence of 
Rosacea: A Systematic Review and Meta-Analysis. Br J Dermatol 2018 Feb 25. 
Rosacea: Beyond the visible online report. Available at: Last accessed: April 2019. 
About Rosacea 

Rosacea is a common inflammatory skin disease that presents variable clinical 
characteristics, of which the most common are flushing, permanent erythema, and 
inflammatory lesions. It mainly affects the central areas of the face, such as 
the cheeks and nose. The disease can affect both adult men and women, usually 
after the age of 30. Additionally, symptoms such as stinging, burning and 
increased sensitivity of the skin are common. The eyes are often affected, and 
might present as red, dry or itchy. 

Although the cause of the disease is still under debate, various trigger 
factors are known, including spicy foods, alcohol, emotional stress, 
sun/UV-exposure, hot baths and beverages. Demodex, generally harmless mites, 
can also be found in the skin in an elevated quantity in people with rosacea. 

Rosacea may worsen over time if left untreated. People that suspect they suffer 
from rosacea should visit their dermatologist or healthcare provider for 
diagnosis and discuss what treatment is right for them. Because rosacea is a 
highly visible disease, it is known to cause embarrassment and anxiety in some 
patients, which in turn may cause frustration and have a negative impact on 
their social life. 

About Rosacea: Beyond the visible

Rosacea: Beyond the visible is a global disease awareness campaign, launched in 
June 2018 by Galderma. The campaign was initially launched to raise awareness 
of the results of a global market research study involving >700 people with 
rosacea and >550 physicians, investigating the true burden of rosacea. An 
expert-authored Rosacea: Beyond the visible report of the findings was 
released. The campaign has a dedicated Twitter @Beyond_visible and YouTube 
channel, as well as a Rosacea: Beyond the visible Instagram channel 
(@Rosacea_beyondthevisible) as of April 2019, through which information is 
shared and those with rosacea and HCPs are encouraged to participate in 
conversations about the reality of living with this skin disease. 

About Galderma

Galderma, Nestlé Skin Health's medical solutions business, was created in 1981 
and is now present in over 100 countries with an extensive product portfolio to 
treat a range of dermatological conditions. The company partners with health 
care practitioners around the world to meet the skin health needs of people 
throughout their lifetime. Galderma is a leader in research and development of 
scientifically-defined and medically-proven solutions for the skin. For more 
information, please visit

Galderma media relations contact
Sébastien Cros
Global Communications

Logo - 

SOURCE: Galderma