Country for PR: United States
Contributor: PR Newswire New York
Tuesday, May 07 2019 - 02:59
Sitecore Named a Strong Performer in B2C Content Marketing Platforms by Independent Research Firm
SAN FRANCISCO, May 7, 2019 /PRNewswire-AsiaNet/ --

-- Sitecore received highest possible score in the "market differentiation 
strategy" criterion

Sitecore(R) ( 
), the global leader in digital experience management software, today announced 
that it has been recognized as a Strong Performer in "The Forrester Wave(TM): 
Content Marketing Platforms for B2C Marketers, Q2 2019" report by Forrester 
Research, Inc. Sitecore Content Hub(TM) ( 
) was among the select technologies Forrester evaluated in the independent 
report, which assessed the nine most significant software vendors across 30 
criteria. According to the report:

Logo -

"Sitecore's experience supporting the content needs of large, distributed 
marketing organizations such as Hilton, L'Oreal and a global leader in 
beverages has led to market-leading capabilities in asset and campaign 
management. Furthermore, it is a supremely flexible and versatile part of a 
marketing technology stack; one customer told us 'we're making lots of 
connections with their API, and it's very easy to work with.'"(1)

Sitecore also earned the highest possible score in the evaluation criterion of 
"market differentiation strategy." As noted in the report, "Sitecore presents 
the most credible vision for supporting omnichannel content, wherein content 
and assets become reusable and intelligent components of each personalized 
marketing use case."

"Marketers are under a lot of pressure to drive growth and create value, and 
the ability for brands to deliver personalized digital experiences across 
channels and devices has never been more important," said Paige O'Neill, chief 
marketing officer, Sitecore. "Operating inefficiencies consume an enormous 
amount of marketing resources, and the content bottleneck is now the primary 
cause of personalization failures. We believe our focus on empowering marketers 
to succeed is why Forrester noted that Sitecore is a great fit for marketing 
organizations that want to be at the forefront of omnichannel content 

The SaaS-based Sitecore Content Hub connects the entire marketing department 
with integrated marketing resource management (MRM), digital asset management 
(DAM), and product information management (PIM) capabilities that enable 
marketing teams to own the entire content creation and production lifecycle. 
Comprehensive campaign planning and workflow automation tools streamline 
marketing processes so teams can easily plan, collaborate, monitor, and deliver 
campaigns and personalized experiences across any channel, at every stage of 
the customer journey. In combination with Sitecore(R) Experience Platform(TM) 
and Sitecore Experience Commerce(TM), marketers can connect marketing assets, 
customer data, and analytics to measure the consumption of content across 
channels and its impact on customer behavior, allowing for the more efficient 
creation and orchestration of digital experiences.

A complimentary copy of "The Forrester Wave(TM): B2C Content Marketing 
Platforms, Q2 2019" report is available here ( 

(1) The Forrester Wave(TM): B2C Content Marketing Platforms, Q2 2019, Forrester 
Research, Inc., May 6, 2019

About Sitecore
Sitecore is the global leader in digital experience management software that 
combines content management, commerce, and customer insights. The Sitecore 
Experience Cloud(TM) empowers marketers to deliver personalized content in real 
time and at scale across every channel—before, during, and after a sale. More 
than 5,200 brands––including American Express, Carnival Cruise Lines, 
Kimberly-Clark, and L'Oreal––have trusted Sitecore to deliver the personalized 
interactions that delight audiences, build loyalty, and drive revenue. 
Shannon Lyman
Sr. Director, Communications at Sitecore 

Sitecore Media Relations
WE Communications

(C) 2019 Sitecore USA, Inc. Sitecore(R), Own the Experience(R), Sitecore 
Content Hub(TM), Sitecore(R) Experience Platform(TM) and Sitecore Experience 
Commerce(TM) and Sitecore Experience Cloud(TM) are registered trademarks or 
trademarks of Sitecore Corporation A/S in the U.S. and other countries. All 
other brand names, product names or trademarks are the property of their 
respective owners.

SOURCE Sitecore