Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, May 17 2019 - 09:00
Inspired By Art: LG SIGNATURE's Advanced Technologies Lead The Way
SEOUL, South Korea, May 16, 2019 /PRNewswire-AsiaNet/ --

New Digital Campaign Highlights the Industry-leading Core Technologies at the 
Centre of LG's Ultra-premium Appliance Lineup 

LG SIGNATURE ( is launching a new digital campaign 
highlighting the extraordinary technologies at the core of its premium 
lifestyle products. With the slogan 'Art inspires technology. Technology 
completes art,' the campaign focuses on the cutting-edge advancements that 
enable LG SIGNATURE to create stylish, functional appliances. From the 
industry-leading OLED displays used in its TVs to the Centum System™ and 
Inverter Direct Drive motor of its washing machines, and the InstaView 
Door-in-Door™ and Inverter Linear Compressor incorporated in its refrigerators, 
LG SIGNATURE is enhancing consumers' lives and setting new standards for 
technological excellence.

For the full multimedia release, click here: 

Extremely thin and elegant, the LG SIGNATURE TV series excels in delivering 
truly immersive viewing experiences. LG's OLED is a self-emissive display 
technology that works without a blacklight to produce true blacks, infinite 
contrast and unbelievably lifelike images. With exact, individual pixel 
control, the company's OLED provides depth, detail and clarity that sets the LG 
SIGNATURE range apart from its competitors.

In addition to infinite black expression and vivid, natural colors, LG OLED 
technology ensures stunning detail, even in the darkest scenes, and a wide 
viewing angle that allows everyone in the room to experience the same stellar 
picture quality. OLED also offers a faster response time, increasing users' 
enjoyment of watching action-packed movies and sports events, and when gaming. 
By minimizing blue light exposure, it helps to boost viewer comfort and reduce 
eye strain. LG's OLED panels are extremely thin, enabling LG SIGNATURE to 
design TVs with incredibly slender forms that bring instant sophistication to 
any interior.

LG SIGNATURE's washing machine remains perfectly stable even during the most 
powerful spin cycle. Equipped with LG's proprietary Centum System™, an advanced 
suspension system that improves durability and energy efficiency, the washer 
provides gentle and effective clothing care. With a vibration sensor that 
optimizes spin-speed and a vibration insulator that helps to contain movement 
generated by the drum, the Centum System™ cuts shaking and noise to a bare 
minimum. Furthermore, the Dual Ball Balancer keeps loads well-balanced while a 
clever damping system also contributes to the overall stability of the washing 

Complementing the Centum System™ is LG's Inverter Direct Drive motor, one of 
the greatest technological achievements in home appliance history first 
introduced in 1998. Because the motor is directly connected with the drum - 
without belts or pulleys - the LG SIGNATURE washer is quieter, vibrates less 
and is able to produce powerful streams of water for better washing results. It 
also underpins the washer's ability to offer six different motions: stepping, 
filtration, scrubbing, tumbling, rolling and swinging. Most importantly, the 
Inverter Direct Drive motor facilitates delicate care for a wide variety of 
fabrics, thereby extending the life of clothing and bedding. 

LG SIGNATURE refrigerator instantly adds a premium value to kitchen, boasting 
near-silent performance and precise temperature control. The foundation of the 
fridge is LG's renowned Inverter Linear Compressor, which, unlike a 
conventional compressor, uses a straight piston drive. An inspired design, the 
compressor is subject to less internal friction, enabling it to convert linear 
motion into cooling power more efficiently while also minimizing temperature 
fluctuations. The Inverter Linear Compressor helps keep food fresher for 
longer, with the added benefits of quiet operation and reduced energy 

Another innovative feature, InstaView Door-in-Door™ prevents cold air loss and 
delivers maximum convenience at the same time. With two quick knocks, users can 
turn the refrigerator's sleek mirrored-glass panel transparent, allowing them 
to see inside the Door-in-Door™ compartment without opening the door and 
letting cold air escape. And the significantly reduced number of door opening 
keeps the food at a perfect temperature consistently and elevates energy 
efficiency. A new paradigm in refrigerator design, LG's revolutionary feature 
is redefining user convenience and capturing consumers' attention worldwide.

"Representing the best of art and technology, LG SIGNATURE combines our 
industry-leading technological advancements with the very essence of good 
design," said Bruce Chang, Vice President of LG SIGNATURE Product Development. 
"LG SIGNATURE is the fulfillment of a desire to enrich people's lives with 
appliances that seamlessly integrate exclusive form with superior function. We 
will continue to provide innovative, premium products that meet consumers' 
needs and solidify our strong position in the global home appliance market."


LG SIGNATURE is LG Electronics' ultra-premium brand. By uniting the best of LG 
technology and design under a single brand, LG SIGNATURE offers consumers a 
collection that boasts subtle elegance and top-notch performance. The range of 
LG SIGNATURE products includes InstaView Door-in-Door™ refrigerator, TWINWash™ 
washing machine, air purifier and award-winning "wallpaper" OLED TV W. All LG 
SIGNATURE products have one thing in common: uncompromising quality and a focus 
on the essentials. LG SIGNATURE products have won a number of industry awards 
for technological innovation and sophisticated design, including 2017 CES Best 
of Innovation Award, iF Gold Award 2016, Red Dot Design Award 2016 and Engadget 
Best of CES Award 2019 for LG SIGNATURE OLED TV R. For more information on LG 
SIGNATURE, please visit